Color [color]

Use the color [color] attribute to describe your product’s color. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by color, use this attribute to provide that information.

In this article

• When to use
• Format
• Minimum requirements
• Best practices
• Examples

When to use 

Required for free listings for all Apparel Accessories (ID:166) products.

Required for Shopping ads for Apparel Accessories (ID:166) products when targeting these countries:

• Brazil
• France
• Germany
• Japan
• United Kingdom
• United States

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Submit the color of your product.
• Submit only one attribute per variant. If you provide multiple color attributes for the same variant, only one will be applied. Additional color attributes will be discarded, and you will receive a warning.
• Use the same color in your product data as on your landing page. For example, if you use "Toasted Walnut" on your landing page, then submit that value in your product data. Don’t submit "Brown".

• Submit the color attribute for all products that vary by color. Use this attribute when your product is a variant that’s distinguished by its color (for example, black suede shoes and blue suede shoes), be sure to also submit each variant with the same value for the item group ID [item_group_id] attribute for each variant of the product.

• Include up to 3 colors. If your product is made up of several colors, you can specify 1 primary color followed by up to 2 secondary colors that are each separated by a slash ( / ). For example: Red/Green/Black. Don’t submit multiple colors with a comma ( , ). For example, for a red shoe with green and black accents list:"Red/Green/Black". Don’t combine colors together "RedGreenBlack". Don’t submit multiple colors with a comma ("Red", "Green", "Black". If you use commas when entering colors, only one color will be applied.
• Don’t use a number as a color such as "0 2 4 6 8".
• Don’t use characters that aren’t alphanumeric such as "#fff000".
• Include more than 1 letter and not values such as "R". For Chinese, Japanese, or Korean languages, you can include a single character such as 红.
• Don’t reference the product or image such as "see image".
• Don’t include a value that isn’t a color such as "variety", "mens", "womens", "N/A".

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• To indicate a precious metal, submit a value for the material attribute as well as a value for the color [color] attribute. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and color attributes.

• Include standard color names in your title. When you submit a value for the color attribute, submit the color that matches the one on the landing page for that product. When submitting a value for the title [title] attribute, pick the standard color name that a customer would search for. For example, a customer is more likely to search for "red dress" than "cinnamon apple" dress.

Examples