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The Overview page in Merchant Center Next provides a quick and consistent overview of your Merchant Center, structured into two main sections. The top section shows an overview about your performance and your product status, while the bottom section shows suggestions about what would be the most impactful actions you can take to optimize your Merchant Center. The performance section showcases both daily and smoothed values, while product status offers both current and historical snapshots for comparison. Notably, data is aggregated across organic and paid channels but can be separated for physical and online stores, allowing for more optimization. |
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Products |
The "Products" section is where you’ll go to add or review any of the information required to show your products on Google. This includes details about the products themselves, your shipping details, how sales tax is applied to products and more. This is also where you’ll find if your products are approved or if they need attention. You can edit your products, add more and improve your product discoverability by fixing errors. |
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Business Info |
In the “Business Info” section, you’ll be able to manage your business information. For example, you can edit your business details such as address or phone number, you can update your online store URL claim, and you can view and manage your connections with other Google apps like Google Ads and other third-party apps. If you have stores, you can also add and edit your store information in this section. From here, you can also manage who has access to your Merchant Center and what they can do, as well as who receives email about your Merchant Center activity. |
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Ad campaigns |
Visit the “Ad campaigns” section to create and manage your ad campaigns. To do this, you’ll just need to link Merchant Center and Google Ads from the “Apps” tab under the Settings & Tools menu. |
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Analytics |
In the “Analytics” section, you’ll find a reporting snapshot of how your products are doing, with information like clicks, impressions, and more. Additional insights and guidance help you understand your share of market demand, opportunities against competitors and pricing. This section has lots of tools that will help you find the right data you’re looking for, like filters and different views for each report. |
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Notifications |
The “notifications” section will show you anything that needs your attention, like setup and policy issues, educational content, recommendations, and more. |
Get to know your way around Merchant Center
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