About product pages with in-store availability

Product pages with in-store availability allow you to send your customers to your product landing pages where a customer can browse the availability and price of products in different stores.

On this page

• Landing page requirements
• Primary data source requirements
• Opt into product page with in-store availability

Landing page requirements

The landing page for your product pages with in-store availability must meet the following requirements on both desktop and mobile devices, including tablets. Your landing page is required to:

• Show the omnichannel price on your product landing page. The price on your landing page must match the price value submitted in your primary data source.
• Display your in-store availability.
  • In-store availability can be displayed after clicking on a link (for example, “check in-store availability” or by entering a postcode or address). The in-store availability displayed after interaction with the store selector must match the availability submitted in your local products inventory data for the selected store.
  • After clicking or inputting required information you must display an item’s availability and the location of the store, without further customer interaction.
  • For a product to be considered in store, a customer must be able to get the item today or tomorrow at the store.
• Be crawlable by the Google Storebot user-agent. This allows Google to ensure your product landing page is meeting the requirements.

Primary data source requirements

To implement the product page with in-store availability feature, you'll need to add the following attributes to your primary data source in addition to the local product data attributes.

Opt into product page with in-store availability

If you've already onboarded into local inventory ads, follow the steps below to enable the product pages with in-store availability:

In your Merchant Center account, click the Settings & tools icon , then select Add-ons.

Select Active.

In the “Local inventory ads” card, click Show me.

Click Show me next to the country you want to set it up.

Select “Your product page experience”.

Select “Product pages with in-store availability”.

Add an example product URL that shows product pages with in-store information.

If you haven’t started onboarding yet, follow the implementation guide.

Store-specific product page with in-store availability and price review status

After providing the example product URL, Google will review the landing page to ensure it has all the requirements. Follow the steps below to see the status:

In your Merchant Center account, click the Settings & tools icon , then select Add-ons.

Select Active.

In the “Local inventory ads” card, click Show me.

Click Show me next to the country you want to view status.

Scroll down to “Your product page experience”.

Check the status next to the example URL field.

Your product pages with in-store availability status may show:

• Verified: No further action needed.
• Under review: Check back soon. The URL for your web page is under review. This process can take up to a week.
• Request review: Google reviewed and rejected your URL. Ensure that your URL and business meet the product page with in-store availability and make any necessary updates. Then, re-submit your product url example.
• Action required: An invalid URL has been submitted. Review and update the provided link and click Save.