Some features from the previous Search Ads 360 can be found under different names or have been replaced by new features in the new Search Ads 360.
| Previous Search Ads 360 | New Search Ads 360 |
|---|---|
| Agency accounts | Manager accounts |
| Advertiser accounts | Sub-manager accounts |
| Engine accounts (search advertising accounts, such as Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads, and more) |
Client accounts |
| Budget group | Campaign group |
| Budget plan | Bidding and Planning |
| Business data | Custom dimensions |
| Formula columns | Custom columns of type "Custom formula columns" |
| Custom conversions | Custom columns of type "Custom conversion columns" |
| Budget management | Bidding and Planning |
| Scheduled edits |
Automated rules |
| Inventory management | Templates (combined with previous ad builder functionality) |
| Ad builder |
Templates |
| Sitelink extensions | Sitelink assets |
| Purchase detail reporting | Conversions with Cart Data |
| Conversion actions | Conversion actions grouped by category into conversion goals |
| Conversion actions set | Custom goal |
Column names
Some table column names have also changed.
| Previous Search Ads 360 | New Search Ads 360 |
|---|---|
| Engine | Account Type |
| Account name | Account |
| Inventory template | Template name |
| Inventory management enabled | Template management status |