Upload art tracks as made for kids

Regardless of your location, you’re legally required to comply with the Children’s Online Privacy Protection Act and/or other laws. You’re required to tell us that your videos are made for kids if you make kids content. 

These features are only available to partners using YouTube's Content Manager to manage their copyrighted content.

As a YouTube creator, you are required to set future and existing videos as made for kids or not. Even creators who don’t make content for kids need to set their audience. This will help ensure that we offer the appropriate features on your content. 

To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:

  • At the channel level, which will set all of your future and existing content as made for kids or not. 
  • Or, at the video level. If you choose this option, you’ll need to set each existing and future video as made for kids or not. 

 

Important: Why every creator must set their audience

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA. 

Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

 

Set an art track as made for kids or not made for kids

To set art tracks as made for kids, use one of the genres listed below.  Art Tracks can have multiple genres.  If at least one genre on an art track is in the made for kids list below, the art track video will be marked as made for kids.  To indicate that an Art Track is not made for kids, use the “Not Kids” genre.  Art tracks that do not include a made for kids genre from the list below will also be marked as not made for kids.  An art track should not have both “Not Kids” and a made for kids genre.

Art tracks marked as "explicit" will also be marked as not made for kids.

Not Made for Kids Genre

  • Not Kids

Made for Kids Genres

Baby/Children Hindi Children
Bengali Children Indian Devotional Children Song
Children Kid
Children Music Kid Friendly
Children Song Kid Music
Children's Kid Song
Children's Classics Kid's Music
Children's Folk Kid's Song
Children's Music Kids
Children's Pop Kids & Family
Children's Rock Kids Music
Children's Song Kids Song
Children's Songwriters Kids/Family
Childrens Korean Children's Music
Childrens Music Lullabies
Childrens Song Musica Per Bambini
Children's: Family Nursery Rhyme
Fairy Tales Nursery Rhymes
Family Portuguese Children's Music
General Children's Music Spanish Children's Music

 

 

Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as “Made for kids - Set by YouTube". You won't be able to change your audience setting. If you disagree, you can use the “Send Feedback” button.

 

What happens when your content is set as made for kids

When your content is set as "made for kids", we will limit the data we collect on made for kids content to comply with the law. This means we'll disable certain features like comments, notifications, and others.

Most importantly, we won’t serve personalized ads on kids content, as required by the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalized ads on kids content may result in a decrease in revenue for some creators who mark their content as made for kids. We recognize that this won’t be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws. 

Read below for a list of affected features:

If you set a video or live stream as made for kids​

When you set your audience as “made for kids”, we'll restrict certain features to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, the following features won’t be available on individual videos or live streams: 
  • Personal advertising
  • Comments
  • Channel branding watermark
  • Donate button 
  • Cards or end screens
  • Live chat or live chat donations
  • Notification bell
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist 

Note: The channel memberships "join" button and the merch shelf won't be available on content set as made for kids.

 

Frequently Asked Questions

What happens if I set my video’s audience incorrectly?

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA.
Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you don’t set your audience as made for kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

How do I know if I’ve set my video’s audience correctly?

Unfortunately, we’re unable to provide guidance on whether you accurately set your audience as made for kids, but the FTC has provided some guidance on what it means to be child-directed (or, “made for kids”). The FTC is currently considering various updates to COPPA, which may include providing more guidance on this issue.
We’ll also use machine learning systems to help us find content that is clearly made for kids. But please do not rely on our systems to set content for you -- like all automated systems, it’s not perfect. We may need to override your audience setting choice in cases where we detect error or abuse. But in most cases, we’ll rely on your audience setting to determine whether a video is made for kids. 
If you don’t set your audience as made for kids, and the FTC or other authorities think it should have been, you may face legal consequences. So check out this Help Center article or seek legal counsel if you’re still unsure whether or not your content should be set as made for kids.

 

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