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Analytics Facebook Insights

Feature Summary: The Analytics Facebook Insights page provides a visualization of the Facebook ad and measurement data associated with a specific app.

 

Analytics Facebook Insights is divided into two main sections:

The left section provides the ability to filter by date range.

The second and main section of the page provides the ability to switch between the pre-built views and examine the associated data.

 

Important Note: Events where the install occurred prior to Jan 7th (i.e. when the new restricted tables were created) will not have the install and install attribution data available to link back to. This means that upon release, there will be events that are attributed to Facebook and will not be counted because the install attribution data is outside of the started populating date for the new restricted tables.

 

In order for the associated Facebook Insight data to be propagated into the Kochava UI, a user with the appropriate login credentials must be entered.

NOTE: This is an account level login and once completed, all associated apps with have the Facebook Insights API data turned on. If you wish to not have a specific app’s data sent to Kochava through this API, you will need to toggle that app’s Facebook Collect Insights API Data off.

 

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Partner Configuration.

    4.  

 

  1. Locate the Facebook Configuration.
  2. Click Partner Configuration Tools (⋮) > Credentials.
  3. Click Log in with Facebook.
  4. Enter the Log in Credentials.
  5. Select the Time Zone.
  6. Add an email address for notifications.
  7. Ensure the Collect Insights API Data is toggled On.
  8. Click Save.

    9.  

    Facebook Credentials

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Analytics > Facebook Insights.

    4.  

Using Filters

The date range filter provides the option to refine the window of data that is displayed. The following range types and time ranges are available for selection:

  • Last:
    • last day
    • last week
    • last month
    • last quarter
    • last year
  • Previous:
    • previous calendar week
    • precious calendar month
    • previous calendar year
  • Custom:
    • Start (Inclusive):
      • Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
        • Days Before
        • Seconds Before
        • Minutes Before
        • Hours Before
        • Weeks Before
        • Months Before
        • Quarters Before
        • Years Before
      • Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
      • Now — This is the selection of the current date and time.
      • Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
    • End (Exclusive):
      • Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
      • Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
        • Days After
        • Seconds After
        • Minutes After
        • Hours After
        • Weeks After
        • Months After
        • Quarters After
        • Years After
      • Now — This is the selection of the current date and time.
      • Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
  • Advanced:
    • Start (Inclusive) — Manually enter today or a specific desired start date.
    • End (Exclusive) — Manually enter today or a specific desired end date.
  • Previous:
    • previous calendar week
    • previous calendar month
    • previous calendar year
  • No filter:

 

Data Tiles Overview
A. After range selection, select the desired time range.
B. Time range that will be displayed.

 

 

After filters have been selected, you must click Apply Filters before the graphic displays or row level data will be updated.

 

Insight Tables

The Insight Tables provide the ability to deep dive into the data for campaigns, ad sets, ads and the data by country.

 

  • The Insights by Campaign table displays row level data for the insights by:

    • Partner Account Name(s)
    • Partner Account ID
    • App Name
    • App ID
    • Partner Network Name(s)
    • Partner Network ID
    • Partner Campaign Name(s)
    • Partner Campaign ID
    • is_restricted
    • Sum (Insight Impressions)
    • Sum (Insight Clicks)
    • CTR
    • Sum (Measurement Installs)
    • Install Conversion Rate
    • Sum (Measurement Installs Matched to Impression)
    • IMP
    • Sum (Measurement to Installs Matched to Click)
    • CTI
    • Sum (Revenue)
    • Sum (Measurement Events)
    • Sum (Measurement Reengagement Events Match)
    • Sum (Measurement Events from Install Match)

     

    Each column can be sorted in order to display data as needed.

     

    Insights by Campaign
    A. Each column can be sorted to customize the display of data.

     

  • The Insights by Ad Set table displays row level data for the insights by:

    • Partner Account Name(s)
    • Partner Account ID
    • App Name
    • App ID
    • Partner Network Name(s)
    • Partner Network ID
    • Partner Campaign Name(s)
    • Partner Campaign ID
    • is_restricted
    • Sum (Insight Impressions)
    • Sum (Insight Clicks)
    • CTR
    • Sum (Measurement Installs)
    • Install Conversion Rate
    • Sum (Measurement Installs Matched to Impression)
    • IMP
    • Sum (Measurement to Installs Matched to Click)
    • CTI
    • Sum (Revenue)
    • Sum (Measurement Events)
    • Sum (Measurement Reengagement Events Match)
    • Sum (Measurement Events from Install Match)

     

    Each column can be sorted in order to display data as needed.

     

    Insights by Campaign
    A. Each column can be sorted to customize the display of data.

     

  • The Insights by Ad table displays row level data for the insights by:

    • Partner Account Name(s)
    • Partner Account ID
    • App Name
    • App ID
    • Partner Network Name(s)
    • Partner Network ID
    • Partner Campaign Name(s)
    • Partner Campaign ID
    • Partner Adset Name(s)
    • Partner Adset ID
    • Partner Ad Name(s)
    • is_restricted
    • Sum (Insight Impressions)
    • Sum (Insight Clicks)
    • CTR
    • Sum (Measurement Installs)
    • Install Conversion Rate
    • Sum (Measurement Installs Matched to Impression)
    • Sum (Measurement to Installs Matched to Click)
    • CTI
    • Sum (Revenue)
    • Sum (Measurement Events)
    • Sum (Measurement Revenue Events)
    • Sum (Measurement Reengagement Events Match)

     

    Each column can be sorted in order to display data as needed. The table also provides the ability to display a desired amount of rows and navigate through the pages available.

     

    Insights by Campaign
    A. Show a desired amount of entries.
    B. Navigate through the available pages of entries.
    C. Each column can be sorted to customize the display of data.

     

  • The Insights by Country table displays row level data for the insights by:

    • Partner Account Name(s)
    • Partner Account ID
    • App Name
    • App ID
    • Partner Network Name(s)
    • Partner Network ID
    • Country(s)
    • is_restricted
    • Sum (Insight Impressions)
    • Sum (Insight Clicks)
    • CTR
    • Sum (Measurement Installs)
    • Install Conversion Rate
    • Sum (Measurement Installs Matched to Impression)
    • Sum (Measurement to Installs Matched to Click)
    • CTI
    • Sum (Revenue)
    • Sum (Measurement Events)
    • Sum (Measurement Reengagement Events Match)
    • Sum (Measurement Events from Install Match)

     

    Each column can be sorted in order to display data as needed.

     

    Insights by Campaign
    A. Each column can be sorted to customize the display of data.

 
 
Last Modified: Jan 24, 2024 at 8:46 am