Kids to Know: Touchdown Pass Foundation: Dylan Gandhi, Eaon McQuade, MJ Jones Jr.
Discover how the Touchdown Pass Foundation makes football accessible for kids by providing equipment and opportunities to play.
People to KNOW in Tampa Bay
We know that Tampa Bay is special and a big part of what makes this area an amazing place to live is the people. We’re introducing you to kids and adults whose stories you should know. This is not a ‘pay for play’ list like those published by some other sites and magazines. We are simply featuring people who are doing incredible things in our community and deserve the recognition. Let’s dive in and meet your extraordinary Tampa Bay neighbors!
Conquering Kilimanjaro: A Father’s Journey to the Roof of Africa
Discover how Preston Rudie conquered the challenge of climbing Mount Kilimanjaro and the life-changing journey that pushed his limits.
Moms to Know: Natalie Zfat
Get to know local Tampa mom and digital media expert, Natalie Zfat, who’s sharing awareness tips to help protect your kids from cyber-bullying.
Pup’s Injury Inspires Local ‘Dog Mom’ to Start Prosthetics Company
Get to know ‘Dog Mom,’ Danielle Robins, the founder of Palm Harbor Animal prosthetics company OrthoPaws.
Tampa Bay Sun FC: Ready to Kick Off a History-Making Season
The Tampa Bay Sun Football Club is kicking off its inaugural season this Sunday, August 18, bringing the highest level of professional women’s sports ever to the Tampa Bay Area. We’re getting to know head coach Denise Schilte-Brown as we talk women’s sports, motherhood, and her love of Tampa Bay.
Moms to Know: Jenna Cibran
In the five years that we have featured mothers in this special space, I have yet to focus on a part of motherhood that is just as important as all of the others that have been highlighted before. The role of the woman in the home to be there for every member of the family,…
Running for a Purpose! Steinbrenner High runners help adoptable dogs
Get to know the Steinbrenner High Boss Cross runners who take dogs from the Humane Society on runs in order to help them get adopted!
Dakayla Wilson: Letting Kids Pave their Own Paths
Parenting is challenging, embodied work. Amidst society’s current culture of achievement, parenting’s challenges expand. Concurrently, kids’ autonomy and free time contract (to almost negligible levels). Of course parents want children to succeed. Within achievement culture, however, efforts are misguided and counterproductive. The mother of a competitive dancer and soccer player, I also am in achievement…
Kids to Know: St. John’s Episcopal Parish Day School Grades 3 & 4
In collaboration with Rise Against Hunger and St. John’s Episcopal Parish Day School, the Taylor Koulouris Foundation made it possible for students to pack 12,500 meals that will feed 347 children in Haiti each for an entire school year. As third and fourth graders at the school, our Kids to Know share their experience. …
Local Bricks 4 Kidz owner launches new non-profit, Kids Love Bricks
Learn all about Bricks 4 Kidz owner and local dad, John Fontana’s new charity Kids Love Bricks, and how you can give back with LEGO!
Kids to Know: Omar Germany
Cancer. It was a word the Germanys never expected to hear when they brought their 12-year-old son to a medical professional for answers about a mass growing in his cheek. In 2020, Omar Jr. was diagnosed with Rhabdomyosarcoma, a rare childhood cancer. With great fortitude and unwavering faith, Omar began a lengthy fight with his…
Moms to Know Jessica Payne: Sweatology Studio, Undressed Tans
Every child is truly a treasure, and for most, pregnancy is a gift. However, after navigating a journey through in vitro fertilization (IVF) and surrogacy to welcome her two children, Lenny (6) and Bowie (3), Jessica Payne could have never predicted the miracle waiting to unfold years later. As this local mom announces the arrival…
Meet Dr. Decker: Father of 5 and Cardiologist
Dr. Jamie Decker is a dedicated father of five who juggles the demands of his medical career with the joys of fatherhood. Decker is passionate about both of the hats that he wears as a dad and a cardiologist in the Heart Institute at Johns Hopkins All Children’s Hospital, where he specializes in electrophysiology. “It’s…
Fill Your CUP: The mission behind Tampa’s inclusive coffee shop
Maggie Rodriguez introduces us to the people behind CUP, one of the newest coffee shops in Tampa that is so much more than a cup of coffee, but a mission to make a difference.
Kids to Know: Caroline and Charlotte Gallagher, C&C Lemonade Factory
This June marks the 20th anniversary of the first Lemonade Days, a tradition that was started by 8-year-old Alex Scott, founder of Alex’s Lemonade Stand, to help doctors help kids like her who were fighting cancer. Before Alex passed away in 2004, she knew that Lemonade Days raised $1 million for childhood cancer, and it…
St. Joseph’s Children’s Hospital Foundation Receives Historic $50 Million Gift from the Pagidipati Family of Tampa
From humble beginnings to a monumental $50 million donation, the Pagidipati family’s gift to St. Joseph’s Children’s Hospital Foundation is a heartwarming testament to their commitment to children’s health and the Tampa community’s future.
Moms to Know: Bhavna Kanakia
Just as the lotus emerges from muddy waters to bloom into a beautiful flower, the story of Bhavna Kanakia is one of growth and transcendence. Rather than remaining in her birth country of India, among the familiar ceremonies that honor the cultural symbolism of the lotus, she resolved instead to expand an offering of superb…
Entertainment Revue Empowers Young Voices in the Performing Arts for 34 Years
Like a trending remix of a favorite 90’s song, Tina Novak Robles involvement with Entertainment Revue has come full-circle in the most harmonious way. As a member of the founding cast of the singing ensemble, Tina is now the Creative Director of the group that is celebrating 34 years of show-stopping singing and dancing acts,…
Ladies, It’s Time To Fight For Your Friendships
Navigating the delicate balance of motherhood and female friendships can be a challenge, but it’s essential for our well-being. Discover practical strategies to strengthen these vital connections without sacrificing your family or work commitments.
Moms to Know: Danielle Bayard Jackson, Friendship Coach, Educator & Author
With schedules that are packed with playdates, sports, school, and the many other ways we socialize our kids, what, then, is left for us parents who also dream of a Monica to our Rachel? This is where a Friendship Coach comes in.
Kids to Know: Emaline Khavin
Meet Emaline, my friend who attended the Wee Macree Giveback Spectacular last fall. As she learned about different local youth populations in need and participated in activities to serve on the spot, she felt like something was missing. At 5 years old, with a heart bigger than her whole self, she looked lovingly at her…
Kids to Know: The Students of Gorrie Elementary School in Tampa
When Gorrie Elementary School mother Haylie Katz discovered Bess the Book Bus, she immediately thought of her children’s school community. With a committed PTA team that partners with nonprofits monthly to teachers who encourage students’ kindness potential, this neighborhood school has nurtured many standout kids to know. How did collecting for Bess the Book…
Moms to Know: Vicki Sokolik, founder of Starting Right, Now
Our local youth are at the very core of all we do, of how and why we make decisions, and why we give back and serve. Yet, there is a population of children among us that we do not speak nearly enough about. We notice them, but we do not see them. We hear them,…
Moms to Know: Meet Tori Penso, FIFA Women’s World Cup referee
Tori Penso, the first American to referee a FIFA Women’s World Cup final, has much to celebrate. The St. Petersburg-based mom of three, believes soccer has been a unifying gift for her family.
Krewe Life: Meet Truett Gardner of YMKG and His Family
YMKG’s captain, Truett Gardner, will lead the legendary invasion. Truett shares treasured Gasparilla memories, extending from his childhood to ones made with his children, along with what he’s looking forward to for the 2024 Gasparilla season.
Tampa Bay’s Dream Couple: Brian and Mika Kleinschmidt of HGTV’s “100 Day Dream Home”
Long before Mika and Brian Kleinschmidt were hosts of the popular HGTV series “100 Day Dream Home,” they were classmates at Riverview High School. Now married for eight years, living in their own dream home in Ruskin, and raising Mika’s 14-year-old daughter, Jade, together, they’re reflecting on their journey and looking ahead to an exciting new year.
Moms to Know: Lauren Suttell, LJ Aesthetics
Have you ever heard the saying “in a world full of Kardashians, be an Audrey (Hepburn)?” When it comes to raising girls in today’s world, I am reassured that there are women in the aesthetics field that promote a graceful approach to aging that enhances natural inner and outer beauty—much like the iconic faces before…
Say goodbye to burnout with help from local mama, Jess Massey, founder of Hustle Sanely
As we get ready to step into a new year, a time when many of us look to reset, we’re introducing you to a local mom who has been right where you are—smack dab in the middle of burnout. Jess Massey not only found her way out, but she developed a planner and system to help other women find their path to a more “peacefully productive” life.
Juliette Feld Grossman shares the story behind the NEW Ringling Bros. and Barnum & Bailey Circus
The Ringling Bros. and Barnum & Bailey Circus is roaring back to life in an ALL-NEW reimagined show and we’re chatting with Juliette Feld Grossman, who teamed up with her father to produce The Greatest Show on Earth, to talk about the evolution of the show.
Kids to Know: Sadie Dutton
Through the Children’s Dream Fund, I have had the incredible honor of connecting with a family that has endured so much. When the chances of survival were statistically low, where the critical number of perfectly matched stem cells were extraordinarily high, Sadie can say today that her battle is won. Because of the grace of…
Licht Style: It all Works Out
Jason Licht, renowned Tampa Bay Buccaneers’ General Manager (a position he’s held since 2014), is, foremost, a dad and husband. With wife Blair, he navigates the peaks, valleys and predominantly uncertain terrain of parenting. They met during his tenure with the Philadelphia Eagles, when she lived in Manhattan working in finance. Over six years, they…
Kids to Know: Dev Shah, winner of the 2023 Scripps National Spelling Bee
How did local teen, Dev Shah, really win the 2023 Scripps National Spelling Bee? He was focused and ready. But even more than that, he went into the competition to enjoy every part of the experience.
Moms to Know: Mandy Schulis, founder of The Story Shift
Meet Mandy Schulis, a certified trauma-informed story coach and a driving force behind inspiring female entrepreneurs to dismantle their own barriers and harness the power of their unique stories for both income and impact.
Moms to Know: Meet Christina Unkel with the Super League Tampa Bay
As Super League Tampa Bay prepares to make its mark on the world of women’s soccer, the appointment of Christina Unkel as President represents an important moment in the sport’s history.
Full Circle Moments with the Tampa Bay Buccaneers Cheerleaders and Junior Cheerleaders
There’s something extraordinary about a life-comes-full-circle moment. Former Tampa Bay Buccaneers Cheerleader Shay Garcia had such a moment when her daughter, Johanna, stepped onto the Raymond James turf as a Bucs Junior Cheerleader. Shay and Johanna share their TBBC experiences. Kaylee Strobel, a former Junior Cheerleader and current Buccaneers’ Cheerleading and Mascot Coordinator, also knows full-circle moments with the Bucs. Before firing the canons, read their firsthand accounts about TBBC’s lasting impacts.
Q&A with Kendra Scott: Style Trends, Advice for Moms, and Her Passion for Giving Back
Jewelry icon, Kendra Scott, shares her new collection along with fall trends, style advice for moms, and discusses her passion for giving back to others.
Kids to Know: Meet Jake Klopfenstein with Angling For Relief
With a remarkable mission to brighten the lives of pediatric cancer patients through the therapeutic art of fishing, Angling For Relief has served families in Tampa Bay for five years. While his heart-warming initiative has made a lasting difference in so many lives around him, it is Jake who has been changed by the kids he gets to take fishing.
90s Con Recap: Catching Up with Some of Our Favorite Celebs About the Event!
90s Con is a wrap! We caught up with some of the event’s celebrity guests to see how they felt going back in time with old and new fans.
Celebrating Hispanic Heritage: Two local moms share their deep roots in Tampa Bay
National Hispanic Heritage Month is celebrated from Sept. 15 to Oct. 15. Tampa is rich with Hispanic Heritage. Two Tampa moms, originally from Puerto Rico, share details about their roots and raising their own children with Hispanic heritage in Tampa Bay.
Moms to Know: Dominique Richardson
Meet Dominique Richardson, local author and founder of Tampa Bay’s first book festival, YA By the Bay, which aims to promote a love for literacy and leadership among local students.
St. Pete Based Mom Group, EverMom, is For Every Mom
Feeling the lack of community in this new season of motherhood, the more they talked with other moms, the more they realized they were not alone. That’s when two St. Pete moms hatched an idea that is now a reality: The EverMom Collective.
Kids to Know: Emersyn Southwick
Meet 7-year-old Emersyn, a remarkable little girl who bravely confronts medulloblastoma with her family, the community, and the Children’s Cancer Center by her side.
A Fashionable Way to Give Back: The Tampa Bay Fashion Experience debuts this month
The Tampa Bay Fashion Experience is a three-day event that showcases Tampa’s most unique and luxurious styles, highlighting the work of local designers, with appearances by Tampa Bay Buccaneer players and celebrities, all while supporting local organizations.
ABC Action News Meteorologist Denis Phillips Talks Hurricane Prep and Rule #7
Denis talks to us about hurricane season, how you can prepare and ease your kids’ minds, and his famous catchphrase, “Rule #7.”
Moms to Know: Eileen Esposito, The Sunflower Patch
At The Sunflower Patch, Eileen Esposito combines her talents as a music therapist, recording artist and songwriter to create enchanting experiences for children. With a deep-rooted passion for music ingrained in her DNA (her great-great-uncle composed “Silent Night”), Esposito’s own musical journey began at a young age. Today, with a bachelor’s degree in music therapy…
Kids to Know: Mason Hawk
Mason Hawk may be a great student, a strong athlete and a gifted pianist, but his passion and advocacy for children battling life-threatening illnesses is what truly makes him stand out. Inspired by his brother’s liver transplant journey, Mason found purpose through volunteering with Children’s Dream Fund at the age of 13. This past spring,…
Moms to Know: Dr. Cynthia Stringfield, ZooTampa
Driven by a cross-country opportunity to combine her passions and make a difference, Dr. Cynthia Stringfield embarked on a new chapter in her life when she moved from California to Florida in 2019. Today at ZooTampa, driven by a deep-rooted belief in the power of education, Dr. Stringfield dedicates her work to instilling a sense…
Kids to Know: Alyson Hobbs @aly_8_hockey
In a world where young dreams hold infinite possibilities, an 8-year-old girl who loved to skate found her way to the Tampa Bay Lightning Girls Hockey League to leave her mark on the ice. Alyson Hobbs, a focused and flourishing young player, is among other skillful teammates who showcase the boundless potential of girls in…
A Tampa Mom’s Meditation Focused Podcast Downloaded 100 Million Times
Katie Krimitsos knows what moms need to hear to relax. Her podcasts (recorded in her closet) have been downloaded more than 100 million times.
Meet the LaFace Family of RIPA & Associates, presenting sponsors of Big John the Triceratops
Chris LaFace, president and CEO at RIPA & Associates, along with his wife, Angela (a critical care surgeon who recently paused her career for increased family time), made a groundbreaking donation and support the Big John exhibit as presenting sponsors.
Moms to Know: Quin Brewington, Sister Lady Girl, Second Act Summit
We’re getting to know Quin Brewington, creator of Sister Lady Girl and Second Act Summit.
Ten Million Reasons to Love Kat Stickler
We’re getting to know Kat Stickler, a Tampa mom and one of TikTok’s most popular influencers.
Kids to Know: Madden Sheridan, Miracle By The Bay
At 11 years old, every breath Madden Sheridan takes is a miracle. Diagnosed with Jeune’s Syndrome in utero, Madden may have special needs and accommodations, but his passion for sports, making people laugh and building with Legos is just like any other kid his age.
Meet the People Bringing ‘Big John’ the Triceratops to Tampa
We’re introducing you to the family who bought Big John the Triceratops and how the record-setting fossil ended up in Tampa.
Meet the Mother-Daughter Duo Who Sparked Seventh Avenue Apothecary
We’re getting to know the mother-daughter duo behind Seventh Avenue Apothecary, Phala Pesano and Jessica Reisner, as they share how they’re letting their own little light shine and using it to ignite others’ lights.
Procure in Tampa’s Hyde Park Village: On a mission to support woman-owned businesses
Procure is not your typical boutique. The unique retail concept sells products exclusively from women-owned businesses—most of them from Tampa and we’re getting to know the woman who brought it here to Tampa.
Balancing it All as a Working Mom & Children’s Health Care Leader: Getting to Know Alicia Schulhof
We’re getting to know Alicia Schulhof, Johns Hopkins All Children’s Hospital’s first female president.
Moms to Know: Sorboni Banerjee
We’re getting to know Sorboni Banerjee, a former television anchor who is not only a published author, but is inspiring others to dream big.
Kids to Know: Ansley Kins
Meet Ansley Kins, a kid author, designer and more!
Kids to Know: Emma Campbell, 2022 Hillsborough Co. Anti-Bullying Recognition Award Winner
Meet the 5th grade recipient of Hillsborough County’s 2022 Anti-Bullying Recognition Award and find out how you can nominate a child or teen who has gone above and beyond to battle bullying.
Local Artist, Bianca Burrows, shares her heart on blank canvases
Bianca Burrows, @itsbbart Did you know that local students get less than one hour of art instruction in school each week? For children that express themselves through a more creative approach or kids that struggle in school because they do not meet traditional academic standards, that’s not enough time in the school year for them to…
Fairy Tales, Family and Tampa Flair: Getting to know Tampa restaurant icon, Richard Gonzmart
Lowry Park Zoo’s old Fairyland figurine restoration is underway, thanks to Richard Gonzmart of the 1905 Family Of Restaurants. See them at Ulele.
Moms to Know: Alyssa Rhoads, Eventing Tampa Bay, CEO Council
Meet Alyssa Rhoads, producer of show-stopping events and creator of joy, wonder and enchantment in everything she creates.
Kids to Know: Meet kid-DJ, Rylee Miller
Meet Rylee Miller: Academy of the Holy Names fifth-grader, twin sister and a professional kid-DJ who’s spun for the Tampa Bay Lightning and more!
Celebrity Chef Richard Hales’ Hometown Restaurant is a Family Affair
Tampa native and celebrity chef Richard Hales invites us into his home with his flagship restaurant, Black Brick, and talks family life in his hometown.
NEW in Tampa Bay: Meet and JOIN the Tampa Pickleball Crew
Tampa Pickleball Crew founders dish about the easy-to-learn sport with a newly minted Major League that’s taking over Tampa Bay!
Zubrick Magic in St. Pete is a Must-See Magic Show in Tampa Bay!
It’s incredible how a magic show can bring out the kid in all of us. Visit Zubrick Magic Theatre for a night your family will never forget!
Flamenco & Freedom: A Renowned Cuban Dancer now Lives the American Dream in Tampa
One year ago, flamenco dancer Irene Rodriguez took the biggest leap of her life, not on the dance floor—in real life. She left her home country of Cuba, where she was the principal dancer and director of the country’s most recognized flamenco company, and moved to Tampa with nothing more than the desire and drive…
Kids to Know: Jordan Parramore, Jordan’s Juice Bar & Delights
Meet Jordan Parramore, kid on a mission: gamer, foodie, autism advocate, and founder of Jordan’s Juice Bar when he was only 8 years old.
Moms to Know: Kiva Williams
Meet Kiva Williams, the @thefunfoodiemama and founder of Mahogany Kids Fine Arts Foundation benefitting children in Tampa Bay.
Meet the family behind Tampa vegan restaurant, Florish
Keith and Jill Sedita, of Florish Pizza in South Tampa, set out to recreate the pizza they grew up eating—with one distinction—it’s vegan.
Kids to Know: Lexline Johnson
Winner of Apple’s prestigious Swift Student Challenge, Lexline taught herself coding, and then created her own app on quantum physics.
Moms to Know: Dr. Amy Patenaude, ED.D., NCSP, A Child’s Path
What if we approached the “tough” seasons of parenting differently? Dr. Amy Patenaude is helping families make lasting positive changes.
Moms to Know: Karrie Mueller, Webhead Interactive, Parties With Character, Cheap Cookie Cutters, Dairy Joy
Karrie Mueller has successful businesses, three happy children and a soulmate husband. Beyond Super Mom, she’s a Mom to KNOW!
Kids to Know: Noah Cheong
At a time of year when so much is celebrated with the holidays, it’s important to remember that so much can change in a short time…and honoring and cherishing the people- every person- around us is what makes December truly special. This is precisely why we get to know Noah Cheong, someone who has always put others first.
Moms to Know: A nonprofit leader’s mission inspires meaningful holiday family traditions
Mother of three boys, Tampa Bay realtor, and founder of the Christian Michael Hernandez Foundation (CMHF), Lindsay Hernandez lives by the mission of her nonprofit in every way possible: to be a light in this world through the provision of unconditional kindness. In a month that focuses on giving and gratitude, we are thankful for…
Kids to Know: Victoria Reyes
A gifted creator at 13 years old, Victoria Reyes has already shown her work at an art show and started her own clothing and accessories line.
Moms to Know: Amy Dascola
A psychic medium since she was six years old, Amy Dascola experiences life, people and energy on a different level than you and I.
The Ultimate Soccer Mom: Soccer veteran Kiley Williams is grateful for a second chance after motherhood
As the oldest on her team, Kiley Williams is grateful for the second chance to pursue the passion she put on hold while having children.
Logan Ryan: Gratitude for Family & Football
Logan Ryan, two-time Super Bowl champ and safety for the Tampa Bay Buccaneers, is grounded in gratitude, firm in family, and focused on football.
Moms to Know: Chief Barbara Tripp, Tampa Fire Rescue
Chief Barbara Tripp made history in Tampa when she was sworn in as the first-ever female fire chief for Tampa Fire Rescue.
Kids to Know: Elaine Feaster, ScoutingForBooks.com
Elaine Feaster completed the Girl Scouts Gold Award to land amongst other role-models who are making the world a better place.
Growing a Garden of Impact with Former Bucs Super Bowl MVP Dexter Jackson
Dexter Jackson’s passion for plants and people collide to help make a positive and healthy impact on children’s lives in Tampa Bay.
Kids to Know: Kennedy McCormick
Riverview resident Kennedy McCormick, 16, has fed thousands of meals to people across the Bay area that struggle with food insecurity.
Farron’s Unexpected Blessing: Daytime Co-host Farron Hipp welcomes her first child through adoption
Daytime co-host, Farron Hipp and her wife, Colleen, welcomed their first child via adoption after two unsuccessful cycles of IUI.
Moms to Know: Marium Shariq
Marium Shariq of The Chilli Apron, is sharing her passion for cooking while making family meal prep easier for busy moms (and dads).
Living Authentically You: The Zubrick Magic Story
Get to know the magicians of Zubrick Magic Theatre in St. Pete, Ryan and Chris Zubrick as they share their family story of living life authentically.
Cheering for Team Chloe: Childhood Cancer Awareness Month
During Childhood Cancer Awareness Month, kids like Chloe remind us why we strive to support research, treatment, prevention and cure.
“Moms Don’t Have Time To Have Kids” by Zibby Owens
Zibby Owens has compiled an anthology of short essays written by notable authors who share their parenting experiences, insights and advice.
A Recipe for Success: We’re talking family, business and relationships with the Proper House Group
Chef Farrell Alvarez, Ty Rodriguez and Chon Nguyen of the Proper House Group dish on success, parenting, and what’s on the menu in the future.
Moms to Know: Jaime Brown, Tampa Homestyles
Amidst the chaotic Tampa Bay real estate market, Jaime Brown is serving her customers, the community and her two sons most of all.
Electric Enzo! Meet the Tampa Bay Teen Lighting up NBC’s American Ninja Warrior
Besides being a strong athlete, “Electric Enzo” is also an ocean conservationist, YouTube star, a straight-A student and a humble teenager.
Kids to Know: Shloke Patel
Hillsborough High School student Shloke Patel’s work with sustainable agriculture could impact hunger on a global scale.
#GetLive with Tampa Bay Buccaneers’ #45: Devin White
Devin White talks sharing the #GetLive mindset with his son, his teammates and his Tampa Bay Buccaneers’ community.
Moms to Know: Courtney Vermette, Butter Bug Boutique
Courtney Vermette’s Butter Bug Boutique helps parents discover solutions for kids while supporting purpose-driven mom-owned brands.
Kids to Know: Maisy Kiefer
Along with Maisy’s “magical” personality, her involvement with Gigi’s Playhouse helps make a difference to people with Down Syndrome.
Tampa’s Colt Clark and the Quarantine Kids Share Their Musical Journey
Tampa’s Colt Clark and The Quarantine Kids discuss their family, their musical journey, and what it’s like performing on an iconic stage.
Moms to Know: Charlotte Kay Yepsen – Back Off Bands
Charlotte Kay Yepsen created Back Off Bands as a proactive solution to help protect our children from abduction.
Father’s Day Highlight: Life of a Local Dad and Doctor
Jason Smithers, M.D., leads the Johns Hopkins All Children’s Hospital’s Esophageal and Airway Treatment (EAT) Program.
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