Thesis Chapters by ELENA M A R T Í N MARTÍNEZ
Festival de Jerez. Diseño y programación de un modelo consolidado, 2020
El Festival de Jerez se ha convertido en un importante motor económico y cultural para Jerez de l... more El Festival de Jerez se ha convertido en un importante motor económico y cultural para Jerez de la Frontera, así como un escaparate internacional relevante para el flamenco. El modelo de gestión cultural de este evento, puesto en marcha en el año 1996, ha permitido poner en valor algunas de las características de la ciudad que lo acoge, al mismo tiempo que ha actuado como agente activo de conservación y evolución del baile flamenco y la danza española. Durante sus 24 ediciones, el festival ha ido creciendo y complejizándose, del mismo modo que han aumentado los artistas que participan y la cantidad de público asistente. El Festival de Jerez ha consolidado un modelo de gestión exitoso. Este trabajo analiza cuáles son las variables que identifican y determinan este éxito. Para ello se estudiarán sus últimas 5 ediciones (2016-2020) prestando atención a los ejes fundamentales de su diseño y a las estrategias para vincularse con la ciudad y con el propio sector del flamenco.
Palabras clave: artes escénicas, danza, flamenco, Teatro Villamarta, Jerez de la Frontera.
The Jerez Festival has become an important economic and cultural engine for Jerez de la Frontera, as well as a relevant international showcase for flamenco. The cultural management model of this event, launched in 1996, has made it possible to highlight some of the characteristics of the city that hosts it, at the same time that it has acted as an active agent in the conservation and evolution of flamenco dances and Spanish dance. During its 24 editions, the festival has been growing and becoming more complex, in the same way that the artists participating and the number of attending public have increased also. The Jerez Festival has consolidated a successful management model. This work analyzes which are the variables that identify and determine this success. To do this, we will study its last 5 editions (2016-2020), paying attention to the fundamental axes of its design and to the strategies for connecting with the city and with the flamenco sector itself.
Key words: performing arts, dance, flamenco, Villamarta Theater, Jerez de la Frontera.
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Thesis Chapters by ELENA M A R T Í N MARTÍNEZ
Palabras clave: artes escénicas, danza, flamenco, Teatro Villamarta, Jerez de la Frontera.
The Jerez Festival has become an important economic and cultural engine for Jerez de la Frontera, as well as a relevant international showcase for flamenco. The cultural management model of this event, launched in 1996, has made it possible to highlight some of the characteristics of the city that hosts it, at the same time that it has acted as an active agent in the conservation and evolution of flamenco dances and Spanish dance. During its 24 editions, the festival has been growing and becoming more complex, in the same way that the artists participating and the number of attending public have increased also. The Jerez Festival has consolidated a successful management model. This work analyzes which are the variables that identify and determine this success. To do this, we will study its last 5 editions (2016-2020), paying attention to the fundamental axes of its design and to the strategies for connecting with the city and with the flamenco sector itself.
Key words: performing arts, dance, flamenco, Villamarta Theater, Jerez de la Frontera.
Palabras clave: artes escénicas, danza, flamenco, Teatro Villamarta, Jerez de la Frontera.
The Jerez Festival has become an important economic and cultural engine for Jerez de la Frontera, as well as a relevant international showcase for flamenco. The cultural management model of this event, launched in 1996, has made it possible to highlight some of the characteristics of the city that hosts it, at the same time that it has acted as an active agent in the conservation and evolution of flamenco dances and Spanish dance. During its 24 editions, the festival has been growing and becoming more complex, in the same way that the artists participating and the number of attending public have increased also. The Jerez Festival has consolidated a successful management model. This work analyzes which are the variables that identify and determine this success. To do this, we will study its last 5 editions (2016-2020), paying attention to the fundamental axes of its design and to the strategies for connecting with the city and with the flamenco sector itself.
Key words: performing arts, dance, flamenco, Villamarta Theater, Jerez de la Frontera.