Sundance Institute alum Mary Sadeghy has joined Variety as senior VP of strategy and account management.
A veteran sales and marketing executive, Sadeghy will work collaboratively with Variety‘s sales team to develop programs for global blue-chip brands. She will oversee all strategic alliances and business development for the venerable entertainment news brand both domestically and internationally. She is based in Los Angeles and reports to Dea Lawrence, Variety‘s chief operating and chief marketing officer.
“We are excited to have a powerhouse like Mary Sadeghy join our team. Her contribution will allow us to have greater consumer market presence continuing the exponential growth Variety has experienced in recent years with the growth of our editorial footprint across digital, video, live events, social media, podcasts, branded content and print,” Lawrence said. “It’s a seamless transition from Sundance to Variety given Mary’s mission-driven passion to amplify voices of global content creators.”
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Sadeghy spent nearly a decade with Sundance Institute, most recently serving as head of partnerships and events. She was responsible for the Institute’s corporate fundraising strategy, strategic alliances, festival and media sponsors. She also led the nonprofit organization’s year-round events slate.
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“I’m thrilled to be joining a dynamic brand like Variety,” Sadeghy said. “As a voracious reader of Variety‘s award-winning editorial coverage and longtime admirer of their innovative approach to partnerships and events, it is an honor to join the team. I’m excited to be a part of the next phase of the company’s growth.”
Before her time with Sundance, Sadeghy held senior positions at City of Hope, Electronic Arts, Disney, the Charles & Helen Schwab Foundation, Lucasfilm and Universal Pictures, among others.
