Description

SYLLABUS

(1)     Foundation of Corporate Communication:

• Corporate Communication: Scope and Relevance:
• Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario.
• Keys concept in Corporate Communication:
• Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation.
• Ethics and Law in Corporate Communication:
• Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI.

(2)     Understanding Public Relations:

• Fundamental of Public Relations:
• Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business.
• Emergence of Public Relations:
• Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations.
• Public Relations Environment:
• Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues.
• Theories used in Public Relations:
• Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory.

(3)     Functions of Corporate Communication and Public Relations:

• Media Relations:
• Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations.
• Employee Communication:
• Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications.
• Crisis Communication:
• Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building.
• Financial Communication:
• Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising.

(4)     Emerging Technology in Corporate Communication and Public Relations:

• Contribution of Technology to Corporate Communication:
• Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS).
• Information Technology in Corporate Communication:
• Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation.
• Corporate Blogging:
• Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.