How to Write an Executive Briefing + Best Templates & Samples
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White papers are in-depth, helpful content that digs into a specific topic.
Each white paper helps companies to educate their prospects and, in the process, position themselves as an expert, trusted authority,” says Eagranie Yuh, a white paper expert and thought leadership consultant in her article about whitepapers.
One of the best examples of white papers is The Future of Remote Work, which examines productivity and company culture challenges in remote environments. It presents data on flexible work benefits, case studies of successful implementations, and recommendations on tools and management strategies.
White papers provide in-depth analysis to inform decision-making. Yet, as resourceful as white papers are, some people find creating one intimidating. Where do you start and what’s the best right format to present your research in an engaging and professional way?
Start with white paper templates!
We’ve compiled a list of 25 of the best white paper examples and templates you can use for your next research topic. Each is designed for various industries, topics and niches, so you’re sure to find one you’ll want to use.
Here's a short selection of 8 easy-to-edit white paper templates you can edit, share and download with Visme.
The best part? You can easily edit these templates online or via Visme’s mobile app to give you the flexibility to work on your whitepaper anywhere. Pick the template you like from our list below and start designing your white paper. If you're new to creating ebooks, this ultimate guide contains a step-by-step tutorial on how to write a white paper.
If you’re looking for white paper ideas that focus on presenting a solution to your customer’s daily problems, this social media risk whitepaper provides a great starting point. It helps to effectively outline social media's negative effects or risks while providing proactive tips and practices to resolve or avoid them. This white paper is an example of the various risks we take when using social media.
You can use it as a template to create an attractive white paper that outlines a specific problem or challenge your brand helps customers overcome. Take it a step further and add or remove design elements that suit your taste.
For example, you can start by adding some high-quality icons, customizing the fonts or adding pictures from our library of free stock photos.
After finishing your creative process, download the white paper as an HTML5, JPG, GIF or PDF file or share it via a link. If you’re ready to upgrade your long-form content, take action by downloading this professional social media risks template.
White Paper Best Practice: When discussing risks or challenges of any topic at hand, it’s advisable to use the ‘problem-solution-evidence’ framework so your whitepaper doesn’t just highlight problems but empower readers with practical solutions. For example, for each risk you identify, immediately follow it with actionable mitigation strategies and back these up with relevant statistics or case studies to build credibility and trust with your readers.
If your white paper needs to have a strong visual influence to complement your research or guide, this elegant white paper template provides just the layout.
Inside, this white paper template provides a balance of visuals and text so you can easily display your use cases, industry trends, topics your brand is a subject matter expert on and major takeaways to educate your audience.
Remember that each template is customizable so that you can change the colors, images and fonts in this template to your brand or company’s instead.
Visme provides two options for you to easily access your branding elements. You can manually create a brand kit in Visme, so you or anyone on your team can access it. Helping to maintain brand integrity.
Or you can use Visme’s AI-powered Brand Wizard. Simply share your website’s URL, and Visme’s AI system will automatically add your company logo, colors, and fonts to your whitepaper and even share templates that best match your brand.
White Paper Best Practice: When incorporating visuals into your white paper, maintain a strategic ratio between images and text. For example, use visuals to illustrate complex concepts or data points, but make sure each visual element you use directly supports your written content rather than serving as mere decoration. This is probably the easiest way you can make your content more digestible and memorable for your audience.Gordon Graham, aka That White Paper Guy, award-winning writer of 320+ whitepapers & the author of White Papers For Dummies, puts its best in his article.: “Nothing undermines a good white paper faster than poor design. No matter how compelling and persuasive the text may be, if people can’t read it because of a poor design, they’ll quickly move on.”
Our next sample white paper template is the travel guide white paper. This template is an excellent choice for any brand that needs to create white paper topics about travel. For example, you can create white papers on destination research, historical sites, travel trends or a quick guide to popular places.
If you’re unable to find the perfect image for your travel white paper’s topic, don’t worry. You can access Visme’s library of royalty-free stock images and videos, each professionally taken, in high resolution and licensed for commercial and non-commercial use.
White Paper Best Practice: When creating travel-focused white papers, incorporate a balanced mix of practical and experiential content. For example, pair essential factual information (destination statistics, historical data, travel requirements) with immersive elements (cultural insights, local perspectives, seasonal recommendations) to create a more valuable resource that informs and inspires the readers.
Our next white paper example is the environmental white paper. This template is an attractive design created to showcase environmental issues.
This white paper is not only visually stunning but it also provides layouts and sections to help navigate the reader through your issue while keeping them engaged.
As important as your research is, don’t forget to make it engaging to the reader.
One way to achieve this is by keeping the design clean and focused. As Alejandra Mariscalez, Design Manager at Visme, puts it:
Design Expert
To keep your readers from skipping through your pages, make your white paper interactive. Visme offers easy-to-use interactivity and animation features that will take your content to the next level.
Including hotspots, a clickable menu, hover effects or clickable pop-ups. Each can be used to hold immersive information without crowding your white paper with additional text or reports.
White Paper Best Practice: Build credibility in front of your audience by contrasting historical data with present-day metrics. For example, rather than just presenting current statistics, create before-and-after comparison visualizations using parallel data sets to demonstrate tangible change and strengthen your narrative’s impact.
The fifth white paper example on our list is this water pollution white paper template.
This template addresses the dangers of arsenic contamination. No matter what industry you’re in, if you’re looking to highlight the risk or side effects that a product, chemical or event has on the environment, this white paper example is an excellent choice.
If you’re ready to create an attractive white paper highlighting how your brand creates value by providing data-driven reports as a thought leader in its industry, you can use this template to make quick progress. The highly intuitive design helps make your white paper goals a reality.
If you’d prefer to swap out a few of the visuals with charts to showcase your data by leaning into the power of data storytelling in your white paper, Visme makes it easy to create and add data visualization with 30+ intuitive data widgets, graphs, heat maps and more.
You can also integrate data from apps like Google Excel directly into your Visme dashboard as you edit your white paper so you can edit or update your chart’s data in real-time.
So to ensure clarity, use visual hierarchy and focus on key takeaways rather than overwhelming your audience with excessive data points.
However, be mindful of how you present your data says Andrea Welsh, owner of Clockwork & Cursive
So to ensure clarity, use visual hierarchy and focus on key takeaways rather than overwhelming your audience with excessive data points.
White Paper Best Practice: Establish an emotional connection with your readers by showing the real-world impact behind your data. For example, when presenting pollution statistics, share stories of local communities and wildlife affected by these changes to help readers understand the environmental impact of these issues.
This investor outreach white paper template design can help make your potential investors enthusiastic about your startup or new business opportunity. Alternatively, you can personalize this template to pitch services or ideas to an interested party.
When you’re finished editing this investor white paper, you can publish or share it in a range of ways that will impress your prospects or investors. For example, you can share using these white paper formats:
If you’re a tech or start-up brand looking for a business white paper example to bring disruptive or innovative solutions to life this template will do the trick. It offers a sleek and modern design that makes it versatile for various technical white paper examples.
While you’re designing this template, don’t forget that you can invite team members to Visme to work simultaneously on this white paper project. With Visme, you never have to do work alone.
Visme offers team collaboration features such as being able to add comments (private or public), allowing team members to work on each section of your white paper with real-time updates and user permission controls, so only those on a need-to-know basis have access to it.
“Visme helped us in a big way. The hours saved each month from meeting time, working back and forth between the two groups is an irreplaceable wow factor for my team.” -Kimberly Barrett, Wellbeing Consultant at Ameritas.
Click here to learn more about how Ameritas used Visme to increase team productivity and bridge the gap between departments.
White Paper Best Practice: Structure your innovation white paper like a product roadmap. For example, start with your current solution, then showcase planned features and future capabilities through visual timelines and milestone markers to give potential investors a clear view of both the immediate value and future potential of your innovation.
For individuals that would like to add white papers to their repertoire, social media content, or portfolio, this electronic media white paper template can be used to help you establish or reaffirm yourself as a thought leader in your industry.
Once you’ve finished your white paper, you’ll need to decide how you’ll share it with the world. If it’s free to view, you can do this via a shareable link where you can post it on social media or embed it on your website.
If you’d prefer to make it gated content, meaning it can only be accessed by providing information like an email address, you can use Visme forms to help collect emails and then share your white paper.
White Paper Best Practice: Be sure to add a well-structured, clickable table of contents at the start of your document. This’ll allow readers to quickly jump to sections most relevant to their needs, saving valuable research time.
Whether you’re a business with distinct marketing goals or a nonprofit looking to impact advocacy efforts, this white paper template will help you deliver your message in the best way.
When you’re using a Visme white paper template, it’s easy to customize until you get a final product that you’re happy with. You can swap in your images or choose from the endless free stock photo options available in the Visme image library.
If you’re not sure what kind of color themes or designs to choose from, you can always take advantage of the pre-designed color palettes available in the editor.
Once you’re done, you can download your white paper in your preferred format, such as PDF or HTML5, share it with a link or embed it on your website.
White Paper Best Practice: When working with sustainability topics, try using nature-inspired design elements throughout the document. For example, incorporate earthy tones, organic shapes and icons and environmental photography to create a visual story that strengthens your message.
So much has changed with the way people have traveled since the pandemic and the years to follow. You can use this travel issues white paper to keep on hand to keep your audience informed on new changes, ways of travel and places to go.
The template design is focused on visuals with a bright accent color to highlight any important features, fonts or items. Its crisp and clean layout helps to guide the reader through your page with ease as well.
Additionally, you can swap out the icons or shapes with elements that reflect your design style. You can also create layers of interactivity in your white paper with tropical or travel videos, animated text or social media icons. When you have something you’re satisfied with, you can save the white paper as a download or share it online with a link or an embed code.
White Paper Best Practice: If you want to showcase the value of your services or application, start with common user frustrations and challenges. For example, highlight everyday travel problems like complicated booking processes, itinerary management hassles and pricing confusion before introducing your solutions. This’ll help readers immediately connect with your app’s benefits.
As a food-centric brand that would like to educate your audience or provide educational information to your audience while presenting your product or brand as a solution, you can use this organic food white paper to do just that and more.
The design is focused on showcasing eye-catching visuals of food, green color blocks and accented icons beside your white paper text. You can use it as is or go in the Visme editor and use your brand colors and copy easily.
We know that visuals are a key element to making your white paper memorable. So if you’re unable to find the perfect image(s) in our library or from your resources to add to this template, you can easily bring your imagination to life with Visme’s AI Image Generator. Our advanced artificial intelligence technology lets you generate unique images in seconds.
Simply describe the image you have in mind, and choose your image styles: photos, paintings, pencil drawings, 3D graphics, and more. Then watch as our algorithm brings it to life with multiple options. Generate images for projects, reports, blog posts, or social media.
Additionally, Visme allows you to share a simple link that will direct your audience straight to the white paper. You can also embed your content on a website using a snippet of code.
White Paper Best Practice: One effective way to structure your food industry white paper is to use the farm-to-table journey approach. For example, walk readers through each stage—from organic farming practices and sustainable harvesting to production processes and ultimate consumer benefits. This is a great way to showcase the complete value chain of your product.
This social issues template is one of our top academic whitepaper examples tailored for educators, nonprofits and businesses that want to address critical issues or communicate problems and offer solutions your audience needs.
This educational template doubles down as potential training material to keep employees or staff informed.
If you’re short on time and looking for a way to customize and complete this or any other Visme template quickly and easily, try Visme Shortcuts. This simple feature allows find features by pressing the forward slash “/” on your keyboard.
White Paper Best Practice: Build trust by acknowledging opposing viewpoints in social issue papers. You can do this by addressing common counterarguments and alternative approaches. Use data and reasoning to explain your position rather than dismissing other views.
The template is framed as a compelling public health awareness resource with a sleek white paper format. If you’re working on a similar or adjacent issue, this template may be perfect for you.
Because the template is so easy to customize, you can use it to explore a wide array of issues. With Visme’s beginner-friendly drag-and-drop template editor, you can start and finish customizing your template in a matter of minutes.
The next step is to start making the template your own with images, fonts, graphics, charts and graphs, and more. Use the built-in assets in Visme or upload your own.
Once you’re finished, you can download the white paper in your favorite file formats, such as PDF or HTML5, or share the document online using a link.
White Paper Best Practice: Stock templates look just too good at times, and you hardly want to change anything in them. We get it. But if you’re a brand, you need to make each stock template your own by replacing default elements with your own visuals, colors, and style. Your white paper should be as unique as your brand.
Our next example is the digital marketing white paper example. This template is explicitly for digital marketing professionals or marketing brands. Whether they are covering B2B or B2C audiences, this template can help you reach your white paper marketing goals.
As a marketing expert, it's normal to desire the need to be able to edit or create content on the go. You're in an industry that never stops.
With Visme's IOS app for iPhone and iPad, you can edit this template and more on your desktop or mobile phone.
Experience the same great features on your Visme desktop on your mobile phone, from adding images to editing video and even sharing your white paper with team members or with a live link.
White Paper Best Practice: Turn your white paper development into a living document that evolves in real time. You can do this by setting up collaborative feedback loops where team members can add insights, update data or refresh visuals as market conditions change.“Efficiency is crucial when collaborating with a team. Whether it’s a copywriter drafting captions or a designer contributing videos and graphics, clear communication and transparency are essential. Using a shared platform that allows for seamless comments and real-time collaboration helps keep everyone aligned and speeds up the workflow.” - Chelse, Social Media Manager at Visme.
Use this template if you're a university student or professor who needs to discuss emerging topics or trends that have been assigned to you during the semester.
The template has a page dedicated to contributors if this white paper happens to be a group project, main highlights, trends, challenges and more. It comes with a cool color combination that adds flair but still provides a professional approach.
Take advantage of the bright, bold colors and fonts here that can really help to drive your points home. Or add in your university's brand colors and fonts to ensure your white paper is immediately recognizable by your target audience.
White Paper Best Practice: When creating academic or research-focused white papers, make sure you’re crediting contributors. Beyond names and titles, highlight each author’s specific expertise, research focus and direct contributions to the paper. This builds credibility for your white paper and showcases the collective expertise behind your research.
White papers tend to be centered around in-depth and complex topics, and cybersecurity is no different. This white paper example for business takes on a futuristic design to match its topic with a number of icons and data visualizations, helping to keep readers engaged.
Don’t forget that color psychology can also sway your audience when creating your white paper. For example, this template comes with blue tones as it represents safety, intelligence and security. So it’s best to keep the colors as is, or if you choose to use a different color or template, use this color physiology guide to ensure your colors provoke the right emotions.
Want to learn more about using color psychology in your marketing? Check out our comprehensive guide here.
In her TEDxHWZ talk “The Hidden Power of Colors.”Patricia Thenisch puts it best:
"The colors that you surround yourself influence your perspective and your emotions as well as those around you. Colors are also a way of communicating without words and they play an important role in conveying information."
Cryptocurrency, blockchain and NFTs are all anyone is talking about these days. Take advantage of that by customizing this template and offering an in-depth explanation to a more complex subject.
Upload your own white paper graphics and images, or take advantage of the thousands of options available to you in Visme's software. Take advantage of over 200 fonts or upload your brand fonts.
This template is one of our many company white paper templates designed with a modern twist.
Sometimes a more basic, monochromatic color scheme is the best way to make sure your information really gets across. Take a page out of this white paper and choose a single accent color, sticking to black and white for every other design element.
Stick with blue if you're talking about a topic that needs your audience to trust you. Or consider green for a more environmental post. Or another color depending on what your main message is. Color psychology is key when creating your white paper graphic design.
Here's another great white paper example that focuses more on a greyscale color scheme with a minor accent color that draws attention to just a few of the more important sections.
For example, using this red for data widgets and page titles helps to grab attention where it's most important. Again, keep color psychology in mind to determine what the best accent color for your white paper design would be.
As a general rule, the paragraph copy in your white paper should always be in black or dark gray to ensure it's readable and easy on the eyes.
White Paper Best Practice: Want your white paper to be read, not just skimmed? Use dark colored text on light backgrounds. While colored text might match your brand, black or dark grey body text will keep your readers engaged for longer. So save those brand colors for headlines and callouts instead.
White papers can be useful for any industry, including real estate. Realtors or those in the professional space can use white papers to educate customers, provide trends as thought leaders or add them to their B2B marketing strategy or campaigns.
This real estate white paper template comes with a bold design that provides layouts for the architecture of stunning buildings. Use this template as is, or feel free to fully customize it to fit your needs. Feel free to add additional pages or elements to complete your real estate white paper.
When designing your white paper, match your accent or brand color to your visuals. As we see here in this example, the stock images all have some element of green, making them fit perfectly into this creative white paper design.
This helps make sure that even when you're using stock photos in your white paper design, the entire document looks cohesive and put together.
Another great way to catch your reader's eye is by using cutouts on your white paper pages. In Visme's editor, we have a number of existing cutouts you can use, but you can also remove the background from any image you'd like, whether it's a stock image or a photo you upload.
White papers don't always have to have a cut-and-dry design, even if the content is more formal. Keep this in mind when you move onto the design part of your document creation. It's okay to have a more engaging design to make sure your reader doesn't fall asleep while digesting your information.
White Paper Best Practice: Got writer’s block while working on your white paper? Use Visme’s AI Writer to break through creative barriers. From generating fresh content and finding the right tone to proofreading and polishing your final draft, the AI text generator will make sure your white papers stay polished and professional.
In general, white papers are considered a form of technical writing. They use formal language and industry jargon, and they highlight very complex topics.
This white paper example is the pinnacle of technical writing content and is a great go-to if you're not sure what kind of design you should be looking for.
Plus, you can use this template to create marketing white papers on in-depth analytics or c-suite marketing topics.
Easily customize this generic gray, black and red template with your own content and visuals, ensuring that you have a professional white paper from start to finish. Adjust the white paper layout to match your content and needs before distributing it to your audience. You can also tap into other technical white paper examples in our template library.
Yet another black, red and gray white paper template. Are you seeing a trend? This bold combination works beautifully for a technical document like a white paper, especially when related to government and the economy.
It comes with a number of pages and color blocked sections to beautifully display your white paper research.
Customize this template for your own white paper content, taking advantage of this popular color scheme or adding in your own.
In stark contrast to the red accent color, this organizational design white paper example uses a cool color scheme with blues and greens. This is a great color scheme to use for a more creative industry or topic.
Each of the images in the template has a dark blue color overlay atop it to ensure it fits in well with the overall design. You can easily customize the color overlay color in the Visme editor if you decide to switch up the color scheme.
A white paper is an informational document, report or guide that a company creates and distributes to educate its audience on a specific topic. They are typically long-form documents, spanning multiple pages and doing a deep dive into the topic at hand.
One example of a white paper in action is this customer experience report created and published by Zendesk.
Zendesk is using this white paper as a lead magnet in order to get interested parties on their email list so they can nurture them into becoming customers.
White papers were originally created as a type of government document as a type of in-depth report used to address issues. They got their name from the government’s color-coding system. Documents were color-coded based on distribution—white-denoted public distribution.
A white paper is meant to inform in a manner that helps to persuade the reader towards the writer’s perspective. As these are often used as a form of sales collateral, they’re typically used to inform a potential customer about something relevant to a company or its industry in a manner that may entice them to make a purchase or sign up for a service.
A research paper is an in-depth paper that is often peer-reviewed and covers the scope of an entire topic—often scientific. A white paper is typically written by a single person or team and doesn’t require peer review for publication.
White papers can be short or long. There’s no rule of thumb for how long or short it should be. The length of a white paper depends on how much data or content is being added to it. Be sure that the white paper only contains information or data relevant to the reader. Click here for more on writing white papers, tips and templates.
While a white paper and case study are great for B2B marketing, they serve two very different purposes.
A white paper analyzes and solves a problem, including research and data to support its findings or argument. On the other hand, a case study highlights real-life examples of a customer whose problem was successfully solved with a brand’s service or product.
A white paper aims to educate and persuade, while a case study demonstrates the effectiveness of a solution with evidence. When the two are used together, both make are extremely effective in attracting B2B leads.
If you're looking for a quick and easy way to create white papers, there's no better tool than Visme.
Browse through more examples of white paper templates above or take a look at all the other customizable documents in our vast template library to find one that fits your vision.
Sign up for a free Visme account today and get started with the best white paper design today.
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