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Tranz

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For other uses, see Tranz (disambiguation).
"Tranz"
Single by Gorillaz
from the album The Now Now
Released14 September 2018 (2018-09-14)
StudioStudio 13
Genre
Length2:42
Label
Songwriter(s)
Producer(s)
  • Gorillaz
  • Ford
  • Kabaka
Gorillaz singles chronology
"Hollywood"
(2018) 		"Tranz"
(2018) 		"Momentary Bliss"
(2020)
Music video
"Tranz" on YouTube

"Tranz" is a song by British virtual band Gorillaz. It was released on 14 September 2018 with a music video as the sixth and final single from their sixth studio album, The Now Now.[5] On 28 September 2018, a remix of the song by British electronic musician Poté was released. The song charted at #16 on the Billboard's Hot Rock Songs.[6]

Music video

File:Gorillaz in Tranz.png
The band as depicted in the video. Left to right: Ace, Russel, 2-D, Noodle.

The music video begins with a neon title card that says "Gorillaz TRANZ" that lights up before going back to dark. The video then transitions to the band doing a performance of the song in a live setting with a psychedelic background featuring various patterns and shapes. It begins with a close up of 2-D's face that zooms out as the song begins to start. It then zooms out to the full band in the order of Russel, Noodle, and finally Ace all playing their respective instruments. As the chorus starts, the background begins to change faster, into more colourful patterns, as 2-D spreads his arms and bright lights begin to shine out of his eyes. There is then a sequence of each member playing an instrument, starting with 2-D on keyboard, Russel on drums, Ace on bass, and Noodle on guitar. The video again transitions to 2-D's arms spread out and glowing eyes, the sequence of characters playing their instrument plays again and becomes more distorted. Then, a close up of 2-D's face blowing in the wind is shown. It then shows the two 2-Ds facing each other with another 2-D coming out the mouth of one and into the other, followed by 2-D bending and flopping to the rhythm of the music. There is then a stop motion claymation sequence of 2-D with a runny nose and another of 2-D with a rotting tongue. At the end of the video, the bending 2-D figure falls to the ground.

The music video for "Tranz" was directed by Blinkink and Eddy, and was directed by Jamie Hewlett & Nicos Livesey. The video also features original claymation portions from Lee Hardcastle, and 3D animation by Marco Mori, Erik Ferguson, and Oliver Latta.[7] Hewlett revealed in an interview that the music video was planned to have a spoken introduction where Ace would have a conversation with 2-D, but the process of getting Cartoon Network's approval for Ace's dialogue as well as the cost of bringing in voice actor Jeff Bennett proved too expensive.[8]

The video is the first Gorillaz music video to show all four Gorillaz members playing their respective instruments since "Feel Good Inc." in 2005.[9]

In 2019, Superplastic released a 2-D vinyl figure based on his appearance in the video.

Personnel

  • Damon Albarn – vocals, synthesizers, guitar
  • James Ford – bass guitar, guitar, drums
  • Remi Kabaka Jr. – production, drum programming
  • John Davis – mastering engineer
  • Samuel Egglenton – engineering assistant
  • Stephen Sedgwick – mixing engineer, recording engineer, engineering

Charts

Chart (2018) Peak
position
US Hot Rock & Alternative Songs (Billboard)[10] 16

References

  1. ^ Pareles, Jon (27 June 2018). "Behind the Cartoon Gorillaz, Damon Albarn Is a Man Alone". NY Times. Retrieved 2 October 2018.
  2. ^ Laws, Mike (July 9, 2018). "Gorillaz' Off-Kilter World". Retrieved November 19, 2019 – via www.thenation.com.
  3. ^ "Gorillaz share "Tranz" music video". The FADER. Retrieved November 19, 2019.
  4. ^ "Gorillaz Grow Shrooms in Kaleidoscopic New Video for 'Tranz'". Rolling Stone.
  5. ^ Pedrosa, Marina (13 September 2018). "Gorillaz Hit the Stage in Psychedelic 'Tranz' Video: Watch". Billboard.
  6. ^ "Gorillaz Tranz Chart History | Billboard". Billboard. 28 September 2018.
  7. ^ "Tranz by Jamie Hewlett X Nicos Livesey". Blinkink. Retrieved 2 October 2018.
  8. ^ Griffith, Austin. "Gorillaz-Unofficial talks w Jamie Hewlett - Gorillaz unannounced future and more". YouTube. Retrieved 17 December 2020.
  9. ^ Rambarran, Shara (2021). Virtual Music Sound, Music, and Image in the Digital Era. New York: Bloomsbury Academic & Professional. ISBN 1-5013-3362-3. OCLC 1236265553.
  10. ^ "Gorillaz Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved 2 October 2018.
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