Jump to content

Mashable

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Ellyodd (talk | contribs) at 06:54, 1 April 2012 (→Acquisition). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Mashable, Inc.[1][2]
Type of businessPrivate[3][4]
Type of site
News & blogging
Available inEnglish
French
FoundedJuly 2005
Headquarters
New York City, New York
Palo Alto, California (Corporate)
,
U.S.[5]
OwnerMashable Inc.
Founder(s)Pete Cashmore
Key peopleConan O'Brien, Chief Executive Officer
Lance Ulanoff, Editor-in-Chief
Ben Parr, Editor-at-Large
Employees50
URLmashable.com
Current statusActive

Mashable (Mashable Inc.) is a Scottish news website and Internet news blog founded by Pete Cashmore.[7] The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets. Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005.

With a reported 50+ million monthly pageviews[8] and an Alexa ranking under 250,[6] Mashable ranks as one of the world's largest websites. Time Magazine noted Mashable as one the 25 best blogs in 2009,[9] and has been described as "one stop shop" for social media.[10] As of March 2012, it has over 2,775,000 Twitter followers and over 838,400 fans on Facebook.[8]

On 9 March, 2009, Mashable announced that it had acquired Blippr, a micro-reviews service based on the concept that users can review games, books, movies, music, and web applications in 160 characters or less.[11]

Mashable Awards

On 27 November, 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[12] On 10 January, 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[13] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the 'People's Choice' component were Encyclopedia Dramatica in the wiki category, Digg in the 'Social News and Social Bookmarking' category, Netlog in the 'Mainstream and Large Social Networks' category and MySpace in the 'Places and Events' category.[14]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September, 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year

Mashable Connect conference

Mashable Connect is an annual invite-only conference. It was held on 12 May – 14 May, 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.[15]

Themes discussed included content curation, the democratisation of content, social media, social television, and helping consumers deal with content overload.[16]

Acquisition

Various news related to the acquisiton of Mashable has already been on the web, with AOL being the main name coming out everytime. But recently various sites[17][18] including Reuters[19] have reported that the site would soon be acquired for $200 million by CNN, which also provided a video[20].

On March 31, 2012, it was announced that basic cable host Conan O'Brien had acquired Mashable for $3500, effective immediately[21].

See also

References

  1. ^ Mashable, Inc. Privacy Policy
  2. ^ Mashable, Inc.: CEO & Executives - BusinessWeek
  3. ^ Mashable Inc. Small Business News - Inc.com
  4. ^ Mashable, Inc.: Private Company Information - BusinessWeek
  5. ^ Mashable Profile at Business Week
  6. ^ a b "Mashable.com Site Info". Alexa Internet. Retrieved March 2, 2012.
  7. ^ Ohngren, Kara. "Where the Connected Get Clued In". Entreprenuer. Retrieved June 29, 2011.
  8. ^ a b Self-reported from the Mashable homepage
  9. ^ McNichol, Tom (February 13, 2009). "Mashable - 25 Best Blogs 2009". Time Magazine. Retrieved June 29, 2011.
  10. ^ Huffington, Arianna (May 25, 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". Huffpost Media. Retrieved June 29, 2011.
  11. ^ Self reported by Mashable
  12. ^ "The 1st International Open Web Awards Start Now".
  13. ^ "Mashable Open Web Awards Winners". February 4, 2008. Retrieved February 4, 2008.
  14. ^ "Mashable Open Web Awards Winners". Retrieved December 16, 2008.
  15. ^ mashable.com/connect/.
  16. ^ www.tvgenius.net/blog/2011/05/17/mashable-connect-tv-trends/.
  17. ^ Axetue report on Mashable
  18. ^ [1]
  19. ^ [2]Reuters report on Mashable acquisition
  20. ^ [3]
  21. ^ http://mashable.com/2012/04/01/conan-obrien-replaces-pete-cashmore-as-ceo/
Retrieved from "https://en.wikipedia.org/w/index.php?title=Mashable&oldid=484958456"