How Do I Write a Strong Business Plan for my US Startup?
Learn how to create a comprehensive business plan for your startup. Discover the key elements for attracting investors and achieving success.
When you're starting a business, budgeting is a top priority, but it's not always easy to get started.
In this article, we will give you six steps to follow when creating a budget for your business. We'll also tell you how a Wise business account can help you save more and put some of your cash elsewhere next time you budget.
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A business budget isn't just a ballpark estimate of how much pocket money you've got to play with. As a new or existing business, your budget will cover absolutely everything from rent and employee salaries to marketing costs and inventory.
If you're operating with a poorly-written budget – or worse, no budget at all – it's going to be difficult to find lasting success. Plus, making a budget right from the beginning gives your business a boost.
Here's how budgeting will help your business:
If you want your business to go the distance, it's time to start budgeting.
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So, you are creating a budget for your new business? Here are some of the most important points. They are:
Your estimated revenue is a calculated guess of how much money your goods or services will make this year. It's not a profit estimate – that's further down the list. Revenue estimates are based on how much your products or services cost.
All businesses have regular bills to pay. There's rent to take care of, employee salaries, office supplies, and other monthly or yearly payments. These are considered fixed costs because they don't change much from month to month.
Not all costs are fixed – some will change based on your company's production. If you're running a restaurant with busy seasons and off-seasons, your variable costs (like food) will be higher during the busy times and lower when things are slow.
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No one can predict computer issues, crazy weather events, or the lunchroom freezer breaking down – but you can (and should) account for them in your budget, just in case. These one-time expenses don't happen often, but they're important to consider.
Every business has two constant actions: money coming in and money going out. This is called cash flow. You can have a positive or negative cash flow, but you should consider three main goals while attempting to manage it:
And finally, profit. After you've paid all your bills and expenses, what's left is your profit. This is the goal of every business – to make more money than they're spending (and preferably, by a large margin!)
Want to keep your budget in order while sending and receiving overseas funds?
We make budgets for our businesses to keep everything in check – but ultimately, we're trying to make a profit. Right? Some companies (like banks and insurance brokers) make over a 90% profit margin, but they're the exception; a 10% margin² is a good place to aim.
Here's how you can make a budget that will help your business make a profit:
Revenue is your starting point. How much money are you bringing in? For retailers, you'll be looking at the money made from product sales. If you're a real estate brokerage, your revenue will be the total commissions from each home sold.
Hint: If you're using Wise to handle the financial side of your business, you'll see 'Total Revenue & Gains' clearly labeled on your income statement.
Next, count up all of your fixed recurring costs. You'll want to consider:
These are the costs that stay relatively stable month to month, and you can usually predict them pretty accurately. Subtract all of these from your revenue to move closer to your profit.
This part's a little trickier; you can't calculate an exact number for these expenses because they change month to month. That's why it's best to base your budget on the figures from the most recent financial year. You'll be looking at:
How much did you spend on these costs? Subtract the number you come up with from your revenue, and move on to step four.
In business, the unexpected happens all the time. The customer doesn't pay, the power goes out, or you lose a day's worth of work.
You need to have money set aside to cover these types of unforeseen expenses. How much? A good rule of thumb is to set aside 10-30% of your yearly revenue³. If you’re not at that stage, start with 5% and work upwards. That way when something comes up, you're not reaching for a personal credit card or taking out an expensive loan.
Subtract this figure from your revenue, too.
If you've followed steps one to four, you've got all the information to set up a profit and loss statement. Your P&L will show you whether your business is making a profit or not; simply subtract all known and expected costs from your revenue, and you'll be able to see at a glance if you're in the black or red.
At this point, you can use your P&L statement to make a new budget. What needs to change? If you're sitting in the red, you need to find ways to increase revenue and decrease costs. Set up your budget to reflect that in five simple steps:
Feeling a little overwhelmed? Luckily, we're living in the digital age – and there are plenty of business budgeting software tools to choose from. They'll take care of the heavy lifting and give you a clear overview of your budget.
Here's a rundown of our favorites:
QuickBooks is an accounting and budgeting tool created by Intuit. Businesses can use QuickBooks to automate processes such as invoicing, payments, and accounting. These features make it easier to manage and track business finances.
This all-in-one solution is one of the best small business budget software on the market - small businesses accounted for 40% of the 3.3 million QuickBooks online subscribers in 2019.⁴
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Save money and connect
Wise to QuickBooks🚀
Learn More: How To Pay Contractors In QuickBooks Online: Quick Guide
Last checked: June 9, 2023
Xero is online accounting software which is built for entrepreneurs, small businesses and sole proprietors. With Xero, you can manage all your business finances in one place. This includes, budgeting, payroll and expenses, invoicing and billing, forecasting cash flow and much more.
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Wise to Xero 🚀
Last checked: June 9, 2023
Sage provides business software to small- and medium-sized businesses. Their solutions can be categorized by business size, industry, and business need, making it easy to find what you need.
Sage Accounting is also a favorite for accounting and budgeting software. Like other industry leaders, it offers an all-in-one platform that will satisfy many of your budgeting needs. This software includes cash flow management, which might satisfy initial forecasting needs.
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Last checked: June 9, 2023
FreshBooks](https://wise.com/us/blog/freshbooks-review) might be the right fit if you want an easy-to-use accounting solution. This cloud-based software is built for freelancers and small businesses. It also has over 100 app integrations to help you streamline your daily tasks, such as sending invoices and tracking expenses.
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Wave is one of the most popular budgeting tools for small businesses with basic demands. It stands out because of its free accounting and budgeting features(see Wave Accounting alternatives). The goal here is that you love their accounting tool so much that you buy into their paid features, such as transactions, payroll, and bookkeeping advisors. But, until you need those types of tools, you can skate along without paying a cent.
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Last checked: June 9, 2023
Save money and connect
Wise to Wave 🚀
With budgeting apps like these, you can cut out the hours of manual data transfer and number crunching – leaving you much more time to focus on driving a great profit.
Wise Business can help you save big time on international payments.
Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks. The Wise Business account is designed with international business in mind, and makes it easy to send, hold, and manage business funds in currencies.
Signing up to Wise Business allows access to BatchTransfer which you can use to pay up to 1000 invoices in one go. This is perfect for small businesses that are managing a global team, saving a ton of time and hassle when making payments.
Some key features of Wise Business include:
Mid-market rate: Get the mid-market exchange rate with no hidden fees on international transfers
Global Account: Send money to countries and hold balances in multiple currencies, all in one place. You can also get major currency account details for a one-off fee to receive overseas payments like a local
Access to BatchTransfer: Pay up to 1000 invoices in one click. Save time, money, and stress when you make 1000 payments in one click with with BatchTransfer payments. Access to BatchTransfer is free with a Wise Business account
Auto-conversions: Don't like the current currency exchange rate? Set your desired rate, and Wise sends the transfer the moment the rate is met
Free invoicing tool: Generate and send professional invoices
No minimum balance requirements or monthly fees: US-based businesses can open an account for free. Learn more about fees here
Learn More:
The 12 Best FP&A Software Tools in 2023 (SMBs and Enterprise)
Please see Terms of Use for your region or visit Wise Fees & Pricing for the most up to date pricing and fee information.
Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks.
Sources:
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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