K-pop
Prada Names South Korean Actor Byeon Wooseok Brand Ambassador
The 33-year-old star joins boy band Enhypen and other South Korean talents in the role.
BTS Star Jin’s Alo Yoga Ambassador Announcement Generates $3.6 Million in Media Exposure in Just 24 Hours
Alo Yoga, based in Los Angeles, is expanding to Asia with a South Korean flagship opening in 2025.
Stray Kids Revive NSYNC’s ‘No Strings Attached’ Style for American Music Awards 50th Anniversary Special
The K-pop group performed a tribute to boy bands.
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Swarovski’s ‘Masters of Light’ Exhibition Traveling to Seoul
After Shanghai and Milan, the show will land in South Korea and be tweaked to display costumes from K-pop…
The Boyz Take Paris Fashion Week With Juyeon at Balenciaga, New Pops in Purple for Sacai
The K-pop singers attended spring 2025 shows.
Seventeen’s S.Coups Embraces His ‘Pin-Up Rockstar’ Era With Unbuckled Leather Loewe Pants at Paris Fashion Week Spring 2025 Show
The K-pop star accessorized with a wide belt, saucily left unbuckled.
Stray Kids’ Hyunjin Doubles the Front Row Fun in Two Clashing Layered Shirts for Versace’s Milan Fashion Week Spring 2025 Show
It was the Versace ambassador's second time at Milan Fashion Week.
EXCLUSIVE: Prada Names K-pop Sensation Karina From Girl Band Aespa as Brand Ambassador
The star joins boy band Enhypen and other South Korean talents in the role.
K-pop Star Ningning Models Versace’s Kleio Bag in New Campaign Featuring Intimate Portraits as Latest Global Brand Ambassador
The singer, of K-Pop group Aespa, was named a Versace global ambassador last February.
Seventeen’s Mingyu Debuts as Calvin Klein Ambassador in Denim Campaign for Fall 2024 Collection
The singer modeled Calvin Klein's fall 2024 denim collection.
Blackpink’s Lisa Named Louis Vuitton Brand Ambassador
The K-pop star was previously attached to fellow LVMH Moët Hennessy Louis Vuitton-owned brand Celine.
BTS’ High-profile Brand Ambassadorships: Jin Shines for Fred Jewelry, J-Hope Models for Louis Vuitton and More
BTS is one of South Korea's most popular K-pop bands, and members have scored ambassadorships from Dior to…
EXCLUSIVE: Jeweler Fred Taps BTS’s Jin as First Global Brand Ambassador
This is the first luxury deal for the South Korean musical artist, who is also expected to be an Olympic…
EXCLUSIVE: Louis Vuitton Names ‘Squid Game’ Actor Gong Yoo as House Ambassador
Famed for his roles in "Squid Game" and "Train to Busan," the acclaimed actor joins Louis Vuitton's growing…