WMU Athletics Unveils Strategic Plan

KALAMAZOO, Mich. — The Western Michigan University athletic department announced a 5-year strategic plan on Thursday, in order to "better define, measure and implement a departmental vision of comprehensive excellence."

According to a University press release, "The Plan has established a new Mission, Vision and Values Statement and outlines six strategic goals to guide departmental output moving forward. Under each goal, specific and measurable objectives and strategies clearly outline the key measurables and initiatives that serve to accomplish these goals."

REIGN is the acronym for WMU's mission and stands for:

Reign as champions.

Empower those we serve.

Inspire community.

Grow leaders.

Navigate and adapt.

WMU Athletic Director Dan Bartholomae said in a statement that "Broncos Reign provides a clear and concise vision of what our athletic department will aim to be as we navigate an evolving landscape. It serves as a transparent outline of our core mission, vision, and values, and precisely charts the course towards the accomplishment of our most important goals."

To view the full release head to: https://wmubroncos.com/news/2023/1/26/general-wmu-athletics-unveils-strategic-plan.aspx.