AT&T tapped hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival.
The carrier used portal-like display devices from startup Proto Hologram to render three-dimensional objects in 4K, volumetric resolution in such a way that it looked like the historic phones were rotating while suspended in the air.
The activation marked the first public demonstration of the startup’s 25-inch Proto M hologram box, which it’s hoping will help create a market for a new format of immersive out-of-home activations.
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