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There's been lots of buzz surrounding JoJo Siwa lately — and literally, in the case of her recent hair makeover that involved cutting off her signature ponytail and buzzing an undercut around her new short style. The singer, dancer, and all-around ray of sunshine also made headlines recently when she was inexplicably and inexcusably not invited to the Nickelodeon Kids' Choice Awards last weekend. But just as you might expect from Siwa, she's keeping things positive, and that means launching a vibrant, joy-inducing makeup collaboration with HipDot.
HipDot — which has become known for some of the most fun beauty collaborations with unexpected brands and pop-culture cornerstones like Reese's, Clueless, Tapatío, and My Chemical Romance — has whipped up a collection with JoJo Siwa that's nothing short of eye candy. And that's not just because there are two colorful eye-shadow palettes. The entire array feels like you stepped into a rainbow ice cream parlor inside Siwa's imagination, complete with sprinkles.
No, really. There are sprinkles in the handles of the 4-Piece Brush Set ($20), which comes with two eye-shadow brushes and two face brushes that are topped with the prettiest multicolor bristles. And the collection gives you plenty of opportunities to use those eye-shadow brushes because there are two different palettes, both of which feature photos of Siwa pre-haircut.
The 6-Shade Pink Palette ($18) comes with shades of pink of purple — Cool Vibes, Superstar, You Be You, and Live Love Dance — as well as a shocking yellow called Bows are Everything and a sparkling gold called Glitter, Please! The 6-Shade White Palette ($18) offers even more color variety with lime green Feel the Music, deep blue Pass the Mic, bubblegum pink You Bow Girl, pastel yellow Stay Awesome, sky blue Brightest Star, and glittery orange Live Life Loud.
Rounding out the collection is a 3-Piece Lip Set ($20) that offers an option for every mood (as long as that mood is open to being uplifted). There are two cream-formula shades, a true red and a rosy pink, and an absolutely adorable lavender-toned lip balm infused with glitter. And for anyone who can't decide which set or palette to order, you can get the JoJo Siwa Collector's Box ($80), which includes all of the above plus an enamel pin.
"JoJo Siwa's shimmering personality and accomplishments both on and off the stage are very admirable and the reasons we are so excited to launch this collection with her," HipDot CEO Jeff Sellinger said in a statement. "Everything that she stands for — like encouraging her fans to be true to themselves and to fully embrace all of their quirks — cannot align better with HipDot’s own values, so this collab is really special and carries a meaning beyond just putting on makeup; we hope that this collection reminds those who use it of their own individuality and helps brighten their day just as JoJo strives to do for her fans."
The HipDot x JoJo Siwa collecton launches on hipdot.com and at ulta.com on April 14.
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More cute collabs:
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