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Allure Best of Beauty

Best of Beauty

The Allure Best of Beauty 2025 Submission Guidelines

Calling all mascaras, eye creams, acne treatments, and more!
Best of Beauty

The Allure Best of Beauty Hall of Famers That Keep Winning Awards

These products are practically covered in the famous red seal after winning multiple times.
Awards

18 Black-Owned and -Founded Brands That Won a 2024 Allure Best of Beauty Award

Discover the hair, makeup, and skin-care brands we think are the cream of the beauty crop.
Prime Time

21 Best Beauty Products You Can Buy on Amazon

Spoiler alert: They’re all Allure Best of Beauty Award winners.
BEST OF BEAUTY: THE LIVE EVENT

Behind the Scenes at Allure’s First-Ever Best of Beauty Live

On October 21, Allure hosted hundreds of beauty enthusiasts for a day of product testing, treatments, and unfiltered beauty conversation.
STARS AT SEPHORA

26 Allure Best of Beauty & Readers' Choice Awards Winners You Can Buy at Sephora

Elevate your makeup bag with these tried-and-true picks.
BRIGHT EYES

Perricone MD's $65 Eye Cream Is A Must for Minimizing Dark Circles

Warning: You might toss away your concealer after using this Allure Best of Beauty winner.
DITCH THE STICK

13 Deodorant Sprays That'll Kick B.O. to the Curb

Refresh your pits with these lightweight, invisible sprays.
A ROUND OF APPLAUSE

 Thirteen Lune Is Stocked With Allure Best of Beauty Winners

Treat yourself to award-winning goodies from Hyper Skin and BeautyStat.
NEVER SHADY

Mele's Award-Winning Oil Is the Sheerest Sunscreen Formula Ever

It's like UV-guarding cellophane for your skin.
Cheap Thrills

The Best Drugstore Mascaras for Long, Thick, Clump-Free Lashes

You can get luscious, voluminized lashes on a budget. 
VG IS FOR VERY GOOD BUYS

Violet Grey Is Your Shopping Hub for Luxury Best of Beauty Award Winners

Shop your heart out with our favorite splurge-worthy picks.
RIGHT ON TARGET

Target Is Filled With Under-$20 Allure Best of Beauty Winners

Your bargain beauty collection just got bigger.
Aging

The New Eyelid Lift: Upneeq (oxymetazoline hydrochloride ophthalmic solution)

Here’s why these prescription drops won a Best of Beauty Breakthrough Award.
It's a Win-Win

29 Award-Winning Allure Products That You Can Buy at Nordstrom

Shop some of our new and classic luxury beauty favorites, all in one place. 
TIKTOK MADE ME BUY IT

We Tried the Dyson Airwrap Complete on 3 Different Hair Types

Three Allure editors ranging in hair types share their tips and tricks to get the most out of your splurge. 
BEST OF BEAUTY 2021

GHD's Max Styler Cut Straightening Time for My Thick, Curly Hair in Half

With its one-button controls, I like to call it cruise control for my hair.
BEST OF BEAUTY 2021

Ilia's Liquid Powder Chromatic Eye Tints Prove Metallics Are Wearable Every Day

And look very, very elegant.
BEST OF BEAUTY 2021

The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner

I'll never go back to a non-tinted, non-mousse formula again.
BEST OF BEAUTY 2021

I've Finally Found the Perfect Wave Cream for My Hair Texture

As if by magic, it defines my loose waves without leaving behind any crunch.