Allure Best of Beauty
Best of Beauty
The Allure Best of Beauty 2025 Submission Guidelines
Calling all mascaras, eye creams, acne treatments, and more!
By Allure Editors
Best of Beauty
The Allure Best of Beauty Hall of Famers That Keep Winning Awards
These products are practically covered in the famous red seal after winning multiple times.
By Marci Robin
Awards
18 Black-Owned and -Founded Brands That Won a 2024 Allure Best of Beauty Award
Discover the hair, makeup, and skin-care brands we think are the cream of the beauty crop.
By Annie Blay-Tettey
Prime Time
21 Best Beauty Products You Can Buy on Amazon
Spoiler alert: They’re all Allure Best of Beauty Award winners.
By AnaMaria Glavan
BEST OF BEAUTY: THE LIVE EVENT
Behind the Scenes at Allure’s First-Ever Best of Beauty Live
On October 21, Allure hosted hundreds of beauty enthusiasts for a day of product testing, treatments, and unfiltered beauty conversation.
By Brennan Kilbane
STARS AT SEPHORA
26 Allure Best of Beauty & Readers' Choice Awards Winners You Can Buy at Sephora
Elevate your makeup bag with these tried-and-true picks.
By Angela Trakoshis and Jennifer Hussein
BRIGHT EYES
Perricone MD's $65 Eye Cream Is A Must for Minimizing Dark Circles
Warning: You might toss away your concealer after using this Allure Best of Beauty winner.
By Jennifer Hussein
DITCH THE STICK
13 Deodorant Sprays That'll Kick B.O. to the Curb
Refresh your pits with these lightweight, invisible sprays.
By Jennifer Hussein
A ROUND OF APPLAUSE
Thirteen Lune Is Stocked With Allure Best of Beauty Winners
Treat yourself to award-winning goodies from Hyper Skin and BeautyStat.
By Jennifer Hussein
NEVER SHADY
Mele's Award-Winning Oil Is the Sheerest Sunscreen Formula Ever
It's like UV-guarding cellophane for your skin.
By Jennifer Hussein
Cheap Thrills
The Best Drugstore Mascaras for Long, Thick, Clump-Free Lashes
You can get luscious, voluminized lashes on a budget.
By Devon Abelman and Marci Robin
VG IS FOR VERY GOOD BUYS
Violet Grey Is Your Shopping Hub for Luxury Best of Beauty Award Winners
Shop your heart out with our favorite splurge-worthy picks.
By Sarah Han
RIGHT ON TARGET
Target Is Filled With Under-$20 Allure Best of Beauty Winners
Your bargain beauty collection just got bigger.
By Sarah Han and Jennifer Hussein
Aging
The New Eyelid Lift: Upneeq (oxymetazoline hydrochloride ophthalmic solution)
Here’s why these prescription drops won a Best of Beauty Breakthrough Award.
By Jessica Chia
It's a Win-Win
29 Award-Winning Allure Products That You Can Buy at Nordstrom
Shop some of our new and classic luxury beauty favorites, all in one place.
By Nykia Spradley and Angela Trakoshis
TIKTOK MADE ME BUY IT
We Tried the Dyson Airwrap Complete on 3 Different Hair Types
Three Allure editors ranging in hair types share their tips and tricks to get the most out of your splurge.
By Talia Gutierrez
BEST OF BEAUTY 2021
GHD's Max Styler Cut Straightening Time for My Thick, Curly Hair in Half
With its one-button controls, I like to call it cruise control for my hair.
By Talia Gutierrez
BEST OF BEAUTY 2021
Ilia's Liquid Powder Chromatic Eye Tints Prove Metallics Are Wearable Every Day
And look very, very elegant.
By Paige Stables
BEST OF BEAUTY 2021
The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner
I'll never go back to a non-tinted, non-mousse formula again.
By Marci Robin
BEST OF BEAUTY 2021
I've Finally Found the Perfect Wave Cream for My Hair Texture
As if by magic, it defines my loose waves without leaving behind any crunch.
By Kara McGrath