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Advertising Privacy and Preferences
Advertising Privacy and Preferences
Interest-based ad preferencesDelete ad data
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Privacy NoticeInterest-Based Ads
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Interest-based ad preferences
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Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. For more information go to the Interest-Based Ads notice.
If you choose not to be shown interest-based ads above, we won't:
- Use information about your use of our store and services to deliver ads to you off of Amazon's own properties
- Deliver ads to you on Amazon that use information provided by the advertiser
- Show you ads on Amazon and our affiliates' sites, apps, and services, based on your activity on Amazon and our affiliates' sites, apps, and services
Even if you choose not to see interest-based ads, you may still see personalized product recommendations and other similar features on Amazon and its affiliated sites unless you've adjusted Your Recommendations in your Account Settings or Your Browsing History. You may also see ads provided by Amazon, they just will not be based on your interests. For more general information, please see our Privacy Notice.
Choosing not to see interest-based ads will not affect other services that use cookies and information may still be collected for other purposes. You can manage cookies in the privacy settings of the web browser you are using. Further details on how we use cookies and how you can manage cookies are contained in our Cookies notice.
We use cookies to manage your choice to not receive interest-based ads. If you delete these cookies or use a different browser, you will have to choose not to receive interest-based ads again. Similarly, if your browser restricts or does not support cookies, we may not be able to remember your choice not to see interest-based ads on that browser. To help avoid having to repeat your choice you can login with your Amazon account and make the selection above to enable us to honor your choice whenever we recognize your Amazon account.
Amazon participates in the Digital Advertising Alliance (DAA). You can obtain further information on interest-based ads and opt-out of receiving interest-based ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the DAA's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.
Delete personal information linked to this device from our ad systems
If you click "Delete ad data", we will delete personal information from our advertising systems associated with this device, such as cookies, that we have processed for the purposes of showing you advertising. This means that your past interactions with Amazon sites, content, or services on this device won’t be used to show you interest-based ads. If you would like to delete personal information from our advertising systems that is associated with your Amazon account, please log in to your Amazon account. You can see more information about the use of personal information in our Privacy Notice.
After you choose to delete your personal information from our advertising systems, we may keep some personal information to enable your continued use of Amazon Services (as defined in our Privacy Notice), outside of showing you advertising. For example, we may retain information to detect fraud and abuse in order to protect your security and the security of our other customers. We may also retain information as may be required or permitted by law, such as for tax and accounting purposes. You can see more information about the purposes for which Amazon processes your personal information in our Privacy Notice.
We will continue to serve you interest-based ads, based on your interactions with Amazon sites, content, or services that occur after you choose to delete. You can choose not to receive interest-based ads from Amazon in the future by choosing “Do not show me interest based ads provided by Amazon” in the Interest-based ad preferences section.
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Tell us what you think about ads from Amazon by sending an e-mail to [email protected]