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RTIC Ultra-Tough Soft Cooler 12 Can, Insulated Bag Portable Ice Chest for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

4.4 4.4 out of 5 stars 611 ratings

$94.99
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Purchase options and add-ons

Brand RTIC
Color Black
Material Vinyl
Package Information Box
Capacity 1.5 Gallons
Product Dimensions 10.24"D x 11.8"W x 11.8"H
Item Weight 2.54 Pounds
Special Feature Leak Proof, Floatable
Included Components shoulder strap

About this item

  • MULTIPLE DAYS OF COOLING – The 12 can RTIC Ultra-Tough Soft Cooler is the perfect insulated cooler bag, featuring ​​up to 1.5 inches of closed cell foam, to keep your food and drinks cool wherever needed for up to 2 days- when following RTIC’s Cooling Tips.
  • IT FLOATS – It floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes you.
  • LIGHTWEIGHT AND DURABLE – The ultra-tough soft pack cooler is lightweight, yet tough enough, to take on just about any adventure with its heavy-duty nylon shell.
  • LEAK-PROOF WITH ZIPPER – This outdoor cooler is 100% leak-proof thanks to a durable zipper that prevents spills and leaks.
  • MULTIPLE SIZES AVAILABLE– This Soft Pack comes in four sizes - 12 Can, 20 Can, 30 Can and 40 Can. Dimensions: 12 Can: 11 × 11 × 9.5; 20 Can: 13.5 × 13.75 × 9.5; 30 Can: 15.5 × 12.75 × 11.5; 40 Can: 18.5 × 17 × 12

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This item: RTIC Ultra-Tough Soft Cooler 12 Can, Insulated Bag Portable Ice Chest for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper
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Top Brand: RTIC

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Product Description

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Product Description

RTIC Ultra-Tough Soft Cooler The RTIC ultra tough soft insulated cooler is just what you need for a day trip at the lake, camping, picnic, fishing, a day on the beach, or at the pool. The perfect carry cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Not to mention it’s a floating cooler bag, it floats, so your drinks and snacks can go wherever you go. The cooler box has a zippered pocket and an adjustable shoulder strap for easy carrying. It Floats With You The cooling bag cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. It makes an ideal beverage cooler, travel cooler, beer can cooler, lunch box cooler, camp cooler, fishing cooler, boat cooler, beach cooler, and more. It’s a 100% leak-proof cooler bag thanks to a durable zipper that prevents spills and leaks. Features a puncture and tear-resistant liner. Comes in a 12 can cooler bag, 20 can cooler bag, 30 can cooler bag, and 40 can cooler bag size.​​THIS ITEM IS NOT INTENDED FOR USE BY CHILDREN 12 AND UNDER The Ultra-Tough Soft Cooler got a new name to reflect just how tough it is. Some packaging may still say "Soft Pack Cooler" to help us reduce waste during this transition.

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RTIC Ultra-Tough Soft Cooler 12 Can, Insulated Bag Portable Ice Chest for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper


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Customer reviews

4.4 out of 5 stars
611 global ratings

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Customers say

Customers appreciate the ice chest's thick walls that keep food cold during hot summer months. They find it durable and water-proof. Many consider it a good value for money. The design, functionality, and weight are also appreciated. However, some customers have experienced issues with the zipper being difficult to use, such as breaking or not functioning properly. Opinions vary on the size.

AI-generated from the text of customer reviews

61 customers mention "Ice retention"56 positive5 negative

Customers appreciate the ice retention of the cooler. They like the thick walls that keep food cold during hot summer months. The insulation is good, even in 100+ degree Texas summer days. Some find the soft shell size perfect for day trips.

"This cooler keeps the contents cold longer than any "soft" cooler I've used in the past...." Read more

"Cooler is the perfect size that keeps things cool for almost the same as a yeti for Half the price...." Read more

"...size for us to carry to the pool or beach, and it definitely keeps things cool...." Read more

"This is a great cooler, I love it, it keeps stuff cool. The only problem is the zipper pull...." Read more

45 customers mention "Quality"33 positive12 negative

Customers appreciate the ice chest's quality. They find it durable, keeps things cold, and water-proof. It's lightweight and a great bag to take to the beach.

"...Sturdy, effective, and at a great price, skip the trendy stuff and stick with RTIC." Read more

"...The quality of the cooler is great and the brand is a good one to show off, if you’re into that...." Read more

"...It is hard to open without the zipper pull. The one the model came with is flimsy...." Read more

"...Use the zipper lube and it will stay amazing for a long time! Would definitely buy these again, if mine ever wears out." Read more

23 customers mention "Value for money"23 positive0 negative

Customers appreciate the value for money of this cooler. They find it a good buy, with great quality for the cost. It's a nice little piece of gear that can be used for work or play. The insulation is fantastic for keeping things cool, and it's an amazing companion.

"...Sturdy, effective, and at a great price, skip the trendy stuff and stick with RTIC." Read more

"Love this products quality and love the price even more" Read more

"...Very light and effective. A little highly priced, but worth it!" Read more

"Good value for your money. It's a pretty small cooler...." Read more

17 customers mention "Design"14 positive3 negative

Customers like the design of the ice chest. They like the color scheme and find it looks and feels great. Some say the brand is good to show off.

"...The quality of the cooler is great and the brand is a good one to show off, if you’re into that...." Read more

"...I bought the teal one for my wife and she loves the color. Use the zipper lube and it will stay amazing for a long time!..." Read more

"Good design, drinks definitely stay cold but I can’t fit cans 3x4. It’s like the dimension is off." Read more

"...It’s beautiful and we want to keep it. But as other reviewers pointed out, the zip is defective...." Read more

11 customers mention "Functionality"11 positive0 negative

Customers like the functionality of the ice chest. They mention it works well, is durable, and useful.

"...Sturdy, effective, and at a great price, skip the trendy stuff and stick with RTIC." Read more

"...as a gift and they have used it a lot... not a Yeti, but works nearly as well." Read more

"This is a great cooler! Very light and effective. A little highly priced, but worth it!" Read more

"The cooler is well made and does an excellent job on day trips." Read more

8 customers mention "Weight"8 positive0 negative

Customers find the cooler lightweight and portable. They are happy with their purchase.

"...I appreciate that it's on the lighter side (like a soft-sided cooler) but is much easier to clean that cooler bags...." Read more

"...Keeps everything cold for long term. Light weight. I recommend." Read more

"This is a great cooler! Very light and effective. A little highly priced, but worth it!" Read more

"...The cooler is very light weight and water proof. It has all the function of my prior Yeti Roadie, with out the bulk & weight." Read more

28 customers mention "Size"19 positive9 negative

Customers have different views on the size of the cooler. Some find it suitable for their needs, with plenty of room and enough capacity to hold 20 cans of drinks. They say it's a great small cooler for carrying to the pool or beach and keeping things cool. Others mention it's too big for what they needed, too small for more than one person, and doesn't fit in the center of a golf cart as planned.

"...It holds a good amount of cans and is tall enough to add things on top...." Read more

"Cooler is the perfect size that keeps things cool for almost the same as a yeti for Half the price...." Read more

"...Unfortunately, it does not fit in the center of a golf cart where he was planning to have it...." Read more

"...It's the perfect size for us to carry to the pool or beach, and it definitely keeps things cool...." Read more

55 customers mention "Zipper ease"3 positive52 negative

Customers find the zipper difficult to use. They mention it breaks easily, is defective, and hard to open and close.

"...The zipper can be tough to manipulate, but that is due to the cooler being completely waterproof and floating...." Read more

"...My only negative is the zipper is hard to use and it does come with lubricant but doesn’t make it zip or unzip that much easier." Read more

"...I'm taking a star off because the zipper open/close isn't smooth...." Read more

"...I bought it August 2, 2023, used it about 6 times and the zipper pull just broke. It is hard to open without the zipper pull...." Read more

Overbuilt - except for the most important piece...
2 out of 5 stars
Overbuilt - except for the most important piece...
So, picture this, folks. It's the Fourth of July, the sun is shining, and my 12 Can Soft Cooler by RTIC is ready to be the star of the show. I'm all pumped up, ready to crack open some cold ones and have a jolly good time. Little did I know, this cooler had a devious plan up its zipper sleeve.Let's get straight to the point, friends. This cooler's zipper is as flimsy as a wet noodle doing yoga. I pulled on it, and it snapped like a twig, leaving me with a drink prison that even Alcatraz would be proud of. My poor beverages were trapped, sentenced to a cold and lonely existence.Now, don't get me wrong. The cooler's insulation game is on point. It could keep a snowman chillin' in the Sahara. But here's the deal: once it seals shut, that zipper ain't coming undone. It's tighter than your pants after a week of Thanksgiving leftovers. It's like this thing got a PhD in holding things hostage.I gotta admit, there's a certain charm to this cooler's determination. It's like a clingy ex who just won't let go. But hey, my drinks need to spread their wings and fly, mingle with other beverages and have a grand ol' party. Instead, they're stuck in the cooler, forming a support group for trapped liquids.Now, I'm not one to complain without offering a solution. RTIC, my buddy, my pal, I kindly request a refund for this ice-cold comedian of a cooler. While I appreciate the laughs, I also appreciate my beverages having a fighting chance at socializing. It's time to set them free, like the wild stallions they were born to be.So, to all you adventurous souls out there eyeing this cooler: be prepared for an epic insulation experience. But bring a backup plan for drink liberation, because this zipper's grip is tighter than a clam's squeeze on a pearl.In the end, let's raise our glasses to a cooler that means well but could use some zipper-zazz. May your drinks flow freely, like a river of liquid awesomeness, celebrating the summer shenanigans with every sip.Cheers, amigos!
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Top reviews from the United States

  • Reviewed in the United States on September 5, 2024
    This cooler keeps the contents cold longer than any "soft" cooler I've used in the past. The zipper can be tough to manipulate, but that is due to the cooler being completely waterproof and floating. It does come with a tube of lubricant to put on the zipper, and this helps. Sturdy, effective, and at a great price, skip the trendy stuff and stick with RTIC.
    One person found this helpful
    Report
  • Reviewed in the United States on January 12, 2025
    Color: PatriotVerified Purchase
    We use this cooler to take drinks to friends and families houses for holidays and dinners. It holds a good amount of cans and is tall enough to add things on top. My only negative is the zipper is hard to use and it does come with lubricant but doesn’t make it zip or unzip that much easier.
  • Reviewed in the United States on August 29, 2024
    Cooler is the perfect size that keeps things cool for almost the same as a yeti for Half the price. The quality of the cooler is great and the brand is a good one to show off, if you’re into that. The cooler provides space for the right amount of drinks for two people. However, that depends on what I’m drinking, which I’m never drink more then what the cooler provides (setting limitations). But if you’re a drinker or hangout with a group of friends a lot, then the next size would still be a good buy based on quality.
    3 people found this helpful
    Report
  • Reviewed in the United States on July 16, 2024
    I got this for my husband for father's day. It's the perfect size for us to carry to the pool or beach, and it definitely keeps things cool. I appreciate that it's on the lighter side (like a soft-sided cooler) but is much easier to clean that cooler bags. I'm taking a star off because the zipper open/close isn't smooth. It doesn't catch, you just have to really pull hard, and sometimes you want to just quickly get into the cooler without a lot of effort. I would not buy this cooler again for that reason.
    2 people found this helpful
    Report
  • Reviewed in the United States on December 5, 2024
    This is a great cooler, I love it, it keeps stuff cool. The only problem is the zipper pull. I bought it August 2, 2023, used it about 6 times and the zipper pull just broke. It is hard to open without the zipper pull. The one the model came with is flimsy. I bought a replacement pull from Amazon it's a Jmoe USA Clippable Replacement T-Latch Zipper Pull and it works fine. Unless Rtic has made changes to the pull don't be surprised if it breaks after a few uses.
    One person found this helpful
    Report
  • Reviewed in the United States on December 22, 2024
    Color: Deep HarborVerified Purchase
    These little soft sided RTIC coolers are great. I take mine everywhere... beach, pool, cookouts, everywhere. I bought the teal one for my wife and she loves the color. Use the zipper lube and it will stay amazing for a long time! Would definitely buy these again, if mine ever wears out.
    One person found this helpful
    Report
  • Reviewed in the United States on May 4, 2024
    Color: Blue / GreyVerified Purchase
    The cooler is great and keeps items cold as well as other more expensive ones. The zipper is very difficult to use and I can see how others have had it fail. We are keeping it lubricated and hoping it lasts. The main reason I purchased this is for my husband to carry a few beverages when golfing. Unfortunately, it does not fit in the center of a golf cart where he was planning to have it. Just passing that along in case anyone else had the same idea.
    7 people found this helpful
    Report
  • Reviewed in the United States on March 5, 2025
    Color: Deep HarborVerified Purchase
    Great quality. The zipper is a bit hard to use but insures a good seal. Keeps everything cold for long term. Light weight. I recommend.