The #1 machine learning marketing cloud for personalized customer experiences
The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.
Personalization is the new standard
Go beyond automation. Dazzle customers with the most personalized experiences. Appier’s AI analyzes not only user actions but also images and content to predict the most relevant products for every individual. Build effective recommendations that actually convert on any channel.
More about personalizationEngage with your customers at the right touchpoints
Greet customers with a personalized welcome message, guide them to the right products, and bring off-site customers back to the site through customized messages. Connect with them on their favorite channels, whether that is web, app, push notification, email, SMS, or social messaging channels.
Check out the channelsBuild on-site content blocks without any coding
Design an engaging web experience with pre-built templates from AIQUA's Creative Studio. Create unique and interactive pop-up campaigns or insert a new native section directly on your website. Unleash your creativity with a drag-and-drop interface for marketers.
Check out Creative StudioStart winning with data-driven experiments
Discover the winning marketing strategy with automated A/B and multivariate testing. Measure performance uplifts and ROI by flexibly experimenting with multiple variants to identify the key success factors.
Appier AI helps you build personalized customer journey
Leverage AIQUA's omnichannel AI journey builder to create a customer experience tailored to your audience's uniqueness in seconds. It’s not just a journey; it’s an AI-driven dynamic experience that evolves with your users, ensuring every touchpoint is an opportunity for engagement.
Maximize Conversions with Recommendations in Autopilot
Unlock the potential of personalized marketing at scale with our suite of 24 adaptive algorithms. Effortlessly infuse tailored product suggestions across your marketing channels and let our AI take the wheel with Autopilot mode, continuously fine-tuning traffic allocation to optimize every interaction, all day, every day.
Boost Conversion Rate with A/B Testing via AI Copilot
Appier’s AI Copilot helps you instantly generate diverse, high-impact copies for A/B testing. You can easily set the tone, style, and brand alignment to ensure consistency, and leverage the A/B experimentation module to enhance the effectiveness of every marketing campaign.
Highlighted Features
Cutting-Edge AI Recommendations
Automated Campaigns
Dynamic Creatives
Interactive Creative Studio
Instant Messaging
Real-Time Segmentation
Experiment & Optimization
Orchestration
Cutting-Edge AI Recommendations
Create powerful recommendations by leveraging outperforming algorithms, such as Natural Language Processing, Deep Image Learning, and User Affinity, and build the most sophisticated and personalized experiences for your customers at every touchpoint.
Automated Campaigns
Automate campaigns across channel with an easy-to-use interface. Send real-time recommendation content based on user behavior, such as timely reminders to users about items they have put into their shopping cart or shows they have saved for later.
Dynamic Creatives
Serve up the most relevant creatives for each individual user by analyzing text and images with deep learning. Change content based on user profile and behaviors.
Interactive Creative Studio
Build on-site content blocks without a single line of code. With AIQUA's Creative Studio, create native sections or interactive campaigns with unique pre-built templates. Unleash your creativity with a drag-and-drop interface for marketers.
Instant Messaging
Build messaging campaigns with personalized features and rich formats in AIQUA. Connect these messaging channels with your web, app, and more for a holistic integration of data across channels.
Real-Time Segmentation
Define your audience with all kinds of user conditions. You can also import segments directly from Appier's Customer Data Science Platform AIXON that automatically predicts the best target audience to drive higher engagement and conversions.
Experiment & Optimization
A/B test your campaigns to measure your performance uplifts. Optimize your content, push messages, and recommendations with proven success factors.
Orchestration
Orchestrate lifecycle campaigns with a drag-and-drop editor. Design engagement experiences for users throughout their unique lifecycle with your website or app. Manage the customer journey to better serve them at every stage across channels.
How your peers use AIQUA
"With Appier’s solutions, we are now able to track all of our users’ online shopping behaviors and provide relevant information based on different user behaviors. We can also use tools to drive traffic between online and offline channels. Appier’s tools are easy to use and convenient for producing creatives and gamified content. They have enhanced our marketing efficiency and enabled us to reach customers in real time, send targeted messages, and optimize our use marketing of marketing resources."
Angela Lai
Director of Marketing, Wellcare
“Appier has been a great collaborative partner in our digital transformation strategy to enrich Malaysian lives. With AIQUA, we were able to seamlessly integrate both of our offline and online data to gain a comprehensive view of our customers and deliver rich, personalized experiences on our platform to enhance our overall brand loyalty.”
Loo Jooi Leng
Marketing Director, Caring Pharmacy
"Thanks to Appier's solution, we have experienced significant cost savings while achieving real-time client reach and precise delivery of targeted messages. Our marketing resources have been effectively optimized, resulting in sustainable growth. By leveraging Appier's solution, we have successfully transformed our first-party data into actionable marketing practices, allowing us to remain competitive in an ever-evolving market landscape. We are excited about continuing our collaboration with Appier's team to develop a comprehensive full-funnel strategy using their AI Martech solution."
Mr. Le Viet Thanh
CEO, K&K Fashion
Why customers trust us
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Japanese Internet Giant
GMO Point Town leveraged AIQUA AI Recommendations to provide personalized content and significantly shortened the product discovery process for customers.
post: {hs_id=72790926519, hs_child_table_id=0, title_ko=대만 인기 커피 체인점, hs_updated_at=1667369091675, description_jp=cama caféは、AIが持つ顧客データの統合・分析機能を活用し、自動化された高精度なマーケティングを実現。AIXONを利用して新規顧客にリーチし、ユーザーエンゲージメントおよびロイヤリティーを向上, hs_published_at=1708332200285, title_jp=コーヒーチェーン, description=cama café leveraged Appier's AI to integrate customer data and analyze for automated precision marketing. With AIXON, the coffee chain reached new customers and increased user engagement and loyalty., title=Top Taiwanese Coffee Chain, description_ko=카마 카페(cama café)는 Appier의 AI를 이용하여 자동화된 정밀 마케팅을 위해 고객 데이터를 통합 및 분석했습니다. AIXON을 통해 cama café는 신규 고객을 확보했으며 사용자 참여와 충성도를 높였습니다., url=https://www.appier.com/en/success-stories/cama-caf%C3%A9, hs_created_at=1651714174866, hs_is_edited=false, hs_deleted_at=0, name=cama, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_cama.svg, width=400, height=400, altText=, type=image}, description_zh=cama café 透過 AI 人工智慧整合客戶資料,並分析線下與線上數據,達到自動化精準行銷,提升會員黏著度,同時利用大數據發掘潛在商業機會。, title_zh=台灣著名連鎖咖啡店}
Popular Taiwanese Coffee Chain
cama café leveraged AI's ability to integrate customer data and analyze for automated precision marketing. With AIXON, the coffee chain reached new customers and increased user engagement and loyalty.
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Leading EC Platform in Malaysia
Hawooo significantly enhanced customer experience and drove revenue growth with AIQUA's multichannel campaign features. By leveraging the AI capabilities, it personalized recommendations for its users.