iPhone

Designed to be loved.

Shot on iPhone.

Get to know iPhone.

  • Apple Intelligence

    AI‑opening possibilities.1

    iPhone 16 Pro showing Apple Intelligence capabilities with Genmoji

    Apple Intelligence

    AI-opening possibilities.

    Now that’s smart.

    Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.1

    Find just the right words.

    Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.

    Apple Intelligence Writing Tools prompts on iPhone 16 Pro.
    Express yourself visually.

    Use the keyboard to make a Genmoji to match any conversation. Want to create a rainbow cactus? No problem. Just provide a description to see a preview.

    A new era for Siri.

    Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember what time the flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.

    Text pop-up from Siri with information user was seeking.
    Designed to protect your privacy at every step.

    With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

    Privacy Apple logo

  • Cutting-Edge Cameras

    Picture your best
    photos and videos.

    A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights.

    Cutting-Edge Cameras

    Picture your best
    photos and videos.

    Stunning made simple.

    The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.

    Thumb pressed against Camera Control button on the side of iPhone 16 Pro, revealing Zoom tool on the edge of the screen.
    Make movies like the movies.

    iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.

    Smooth video of a man running recorded in Action mode.
    Keep on zoomin’.

    With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.

    A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots.

  • Chip and Battery Life

    Fast that lasts.

    A18 Pro chip.

    Chip and Battery Life

    Fast that lasts.

    Super-smart, super-speedy Apple silicon.

    iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest-generation Photo­graphic Styles, and enable AAA gaming.

    A horizontal iPhone 16 Pro displays a scene from the Infinity Nikki video game.
    Long-lasting battery life? 100%.

    Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.2

    Static screen of scene from Apple+ series, Dark Matter.
    Made for 5G.


    iPhone + 5G = a superfast experience.3 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

    A graphic representation of 5G.
    Power. Fully. Fast.

    Snap on a new MagSafe Charger.4 Or plug in a USB‑C Power Adapter. iPhone 15 and later also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.5

    A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable.

  • Innovation

    Beautiful and durable,
    by design.

    Three-quarter view of aerospace grade aluminium enclosure in ultramarine and durable Ceramic Shield screen separated for effect from the iPhone 16.

    Innovation

    Beautiful and durable, by design.

    Second to none.

    iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

    Back of iPhone 16 Pro in White Titanium showing three camera lenses behind another iPhone Pro highlighting Dynamic Island on display screen.
    Last phone standing.

    iPhone has a Ceramic Shield material that’s tougher than any smart­phone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.6

    Extreme close-up of super-durable ceramic shield display.
    Ease of use.

    We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

    AirPods and iPhone with screen showing the two are connected.

  • Environment

    Recycle. Reuse. Repeat.

    Back of white Phone 16 featuring recyclable materials.

    Environment

    Recycle. Reuse. Repeat.

    Innovation in conservation.

    Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

    The futuristic hand and arm of one of Apple’s pioneering disassembly robots.
    More recycled content? Naturally.

    We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple.7

    Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover.
    Apple Trade In.

    When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

    Two iPhone 16 Pro models in White Titanium, one featuring a back view of 3 Pro camera lenses and another featuring a front view, next to two iPhone 16 models in Ultramarine, one featuring a back view of 2 camera lenses and another featuring a front view.
    Planet-worthy packaging.

    For the first time, iPhone packaging is 100 per cent fibre based.8 And there’s no plastic wrapping in or around the box.

    Planet-friendly fibre-based iPhone 16 packaging.
    On track to carbon neutral.

    Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.

    A photograph of a modern Apple store at night.

  • Privacy

    Your data.

    Just where
    you want it.

    Privacy Apple logo.

    Privacy

    Your data. Just where you want it.

    Ground­breaking privacy protections.

    Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

    A hand holding iPhone 16 Pro with colourful, glowing edges.
    Sign in safely.

    The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

    Browse securely.

    Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

    Apple privacy logo.
    Share privately.

    All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

    Pay the Apple Pay way.

    When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.9

    Apple Pay credit card onscreen.

  • Customise Your iPhone

    Make it you.
    Through and through.

    iPhone 16 screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match.

    Personalise Your iPhone

    Make it you.
    Through and through.

    Customisation on Lock. Home. And beyond.

    Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a colour to match your wallpaper.

    iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red.
    iPhone for all.

    Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.

    Apple Accessibility Vito logo

  • Peace of Mind

    Helpful safety
    features.

    Just in case.

    Photo of a woman next to an SUV that has broken down.

    Peace of Mind

    Helpful safety features.
    Just in case.

    Out of range. Not out of reach.

    Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have mobile service or Wi‑Fi.10

    Three screens featuring different iPhone safety features.
    Everyday reassurance.

    With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

    Text exchange showing Check-in safety feature.

Switch to iPhone.

Explore the lineup.

Why Apple is the best
place to buy iPhone.

  • Save with Apple Trade In.

    Get credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.*

  • Financing.

    Monthly payment options available.

  • Fast, free delivery

    Or pick up available items at an Apple Store.

  • Get to know your new iPhone.

    Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.

  • Explore a shopping experience designed around you.

    When you shop in the Apple Store app.

iPhone essentials.

  • MagSafe

    Snap on a magnetic case, wallet, or both.
    And get faster, efficient wireless charging.

    Shop MagSafe accessories
    Various Magsafe accessories.

  • AirTag

    Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

    Buy
    AirTags

Significant others.

  • With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages on your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

    The same messages open on both MacBook Pro and iPhone 16.

  • Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.11 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

    The same call can be taken by iPhone 16 and Apple Watch

  • Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.

    iPhone 16 playing music next to AirPods

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