Fort Jackson community members will soon start to see changes across the installation to reflect the inclusiveness of the installation.
In an August meeting about the changes, Fort Jackson commander Maj. Gen. Pete Johnson remarked that one goal of the changes was to make sure there wouldn't be two different logos at shirts bought at Military Clothing and Sales.
The changes started with tweaking of the Fort Jackson brand where "Standing Andy" will no longer stand alone but rather will be accompanied by the Army Training Center logo.
"There has never been one overall standard" for branding on Fort Jackson, said Nick Salcido, Fort Jackson's social media manager and member of the installation's branding committee. The committee is made up of individuals representing various directorates across post including the Directorate of Family, Morale, Welfare and Recreation and the Basic Combat Training Museum.
The rebranding initiative was started a few months and will change, among other things, how access control points will look, incorporate a standard look for signage across post, and new billboards using "Victory Starts Here, Right Here," and "This We'll Defend" mottos.
"As Maj. Gen. Johnson went around post, he would see different signs and units branding themselves in different ways," Salcido said. "We really need to come together as the U.S. Army Training Center and Fort Jackson, but there's no one thing kind of unifying us as a brand."
Also included in the project are plans to reimagine the front of post headquarters to ease parking woes and to beautify the entrance.
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