Nove, a leading food manufacturer focused on sustainability, will in Q4 2022 launch a brand new non-fungible token (NFT) collection to front its plans to build a plant-based delivery and quick-serve restaurant brand of the same name. The NFT project will present 8,888 uniquely generated NFTs featuring traits associated with four plant-based animals known as the Herbifours.
The Story:
Once upon a plant, far far away, there existed a planet painted with a splash of green and rainbow raindrops. In the middle of the planet stand four friends: responsible for spreading the love of everything delicious and green. They call themselves “The Herbifours!”
Their mission is to brave the unknown to bring back as many fruits and vegetables as they can. All that is collected in their quests are mixed to make the “golden ratio” — the perfect blend of nutrients that keeps the inhabitants shiny, happy & multi-coloured.
The Herbifours find joy in searching for new recipes and ingredients ensuring they keep their planet vibrant.
Founder, Hester Chew, former CEO and Vice Chairman of McDonald Thailand, Nove aims to act as a brand leader in the plant-based space, and build a community that values the sustainability of the planet.
“We are looking to build an internationally recognised brand at Nove. By launching Nove NFT before our delivery platforms and quick serve restaurants, we will be able to get more input from the community and deliver something that is truly representative of what the people want.”
“I’m confident that my experience will be able to expedite our growth internationally and I’m excited to use the proceeds to help further this development and improving the R&D of Nove.”
Hester Chew; Founder, Nove aims to release its collection at the end of 2022 on the Ethereum blockchain. Stay updated with the latest project information via Twitter, Discord.
