Display advertising

Reach millions of consumers online with banner ads embedded in Bell Media’s premium web content.

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Display advertising with Bell Media

Bell Media’s wide range of exciting websites brings both mass reach and enhanced targeting to your campaign. With millions of monthly unique visitors across our properties, we are a leader in the online media industry. Bell Media’s proprietary Advanced Audiences product allows you to pinpoint your most valuable customers.

Banner ad formats

Graphic of a computer screen with a narrow and wide white box in the top left corner

Leaderboard

The leaderboard is a 728 px by 90 px horizontal banner ad that runs on every page of our websites, and includes a link to any webpage requested. Leaderboards are displayed at the top of every page, in a highly-visible position. An expandable option is also available.

Graphic of a computer screen with a square white box in the top right corner

Big box

The big box is a 300 px by 250 px rectangular ad unit that runs on every page of our websites, and includes a link to any webpage requested. Big Boxes are directly aligned beside content, integrated seamlessly within the page text. An expandable option is also available.

Graphic of a computer screen with a long rectangular and white box in the top right corner

Half-page

The leaderboard is a 728 px by 90 px horizontal banner ad that runs on every page of our websites, and includes a link to any webpage requested. Leaderboards are displayed at the top of every page, in a highly-visible position. An expandable option is also available.

Graphic of a computer screen with a large square and white box in the middle of the screen

Over-the-page

Also called a “voken” or “floater”, this is a “free- floating” ad unit served in a transparent layer over the webpage. Over-the-page ads can be any shape and will stay on the webpage for up to 10 seconds unless closed by a user.

Graphic of a computer screen with a thin, white banner along the bottom of the screen

Catfish

A catfish is a floating, transparent rectangular ad unit anchored to the foot of the page. This ad unit loads automatically without any user interaction, and can be seen on desktop. Catfish ads can be static or animated, and will remain on the page unless closed by the user.

Graphic of a computer screen with a thin, white banner along the top of the screen and a square box underneath

Skin

A skin is a powerful visual tool for engaging website users. Also referred to as a “wallpaper”, this ad format covers the entire webpage on either side of the main content. It drives brand awareness, and is the perfect way to complement big box and leaderboard ads. Users who click on the skin will be directed to a webpage of your choice. Skins are available on our websites’ homepages, as well as selected subpages (certain conditions apply).

Graphic of a computer screen with a short rectangular and white box in the middle of the screen

IAB Rising Star

The IAB Rising Stars are rich media ad units that tap into the breadth of technology. They provide tools that resonate with consumers, and are powerful vehicles for advertisers. Includes Sidekick, Filmstrip, Portrait, Pushdown, Billboard, Masthead, Slider.