Soft drinks

Does gut health soda have global potential?

Does gut health soda have global potential?

By Rachel Arthur

Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?

Are slushies dangerous for children?

Are slushies dangerous for children?

By Rachel Arthur

Slush ice drinks might be popular thanks to their cool colors, slushy texture and sweet taste – but do the bright colors hide a sinister side?

How Coca-Cola creates billion dollar brands

How Coca-Cola creates billion dollar brands

By Rachel Arthur

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like Smartwater, Fairlife and Fuze Tea. How does it create billion dollar brands?

Why cherry is trending in 2025

Why cherry is trending in 2025

By Rachel Arthur

Cherry is trending as both a color and flavor: with brands embracing the sweet and fruity profile.

Revolutionizing soda: The emergence of a new Modern Soda category

Revolutionizing soda: The emergence of a new Modern Soda category

By Rachel Arthur

Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?

Should dairy drinks and RTD coffee be included in soda taxes?

Should dairy drinks and RTD coffee be included in soda taxes?

By Rachel Arthur

The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: putting milkshakes and RTD coffee in the firing line. Will this move go ahead - and could other governments consider doing the same?

UK looks to expand sugar tax

UK looks to expand sugar tax

By Rachel Arthur

Championing the success of the policy so far, the UK government wants to increase the impact of the Soft Drinks Industry Levy. It’s already announced an increase to the tax: and is also considering extending it to include milk-based drinks.