Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Gen Alpha’s hyper-online manner of speaking has officially entered the zeitgeist. Oxford University Press announced Monday that “brain rot” — the catch-all term for bizarre and semi ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected ... The Oxford Dictionary’s word of 2024 was the phrase “brain rot”, which it defines as “the supposed deterioration of ...

Oxford's language experts say brain rot gained traction on platforms such as TikTok this year, thanks to Gen Z and Gen Alpha. Frequency of the term's use grew by 230% from 2023 to 2024 ...