How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product's or service's identity within ...

Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product and marketing teams not to be aligned because they often don't ...

Infidigit, an AI-powered digital growth partner, has appointed Pinaki Gupta as Director of Strategy and Oversight. With a wealth of experience in business transformation, Gupta will help shape ...