The platform, the product of a partnership with facial analysis and visualization technology firm ModiFace, will likely have far reaching consequences outside of the beauty industry. The ...

The update comes from the developer ModiFace after a survey of non-modiface and non-sephora apps showed that a 22 percent drop in conversion rates occurred when the virtual products did not line ...

The ModiFace Live app gives users a fun method in digitally testing out a variety of makeup looks, while simultaneously messaging with friends, bringing awareness for the brand. ?[The app] gives ...