Discover the key differences between qualitative and quantitative research. This guide explains their unique benefits, challenges, and practical applications.

Day 1 introduces qualitative research and interviewing techniques. Day 2 covers study design (including qualitative sampling) and focus groups. Day 3 focuses on ethnographic and observational methods.

Quantitative data usually consists of factual information that can be counted and used in fieldwork. Qualitative data is more opinion-based, but is still useful for geographical investigations.