The principles
Blueprint’s Five Principles offer a picture of what a purpose-led organisation might look like.
A business is essentially a set of relationships and we often therefore refer to the Principles as a relationship map. Each section sets out where an organisation seeks to get to rather than where it is. The points are not intended to be exhaustive but are designed to help businesses challenge themselves to be ‘better’.
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Download the Blueprint Principles & Framework
Our Five Principles of a Purpose Driven Business set out a call to action, whilst our Framework to Guide Decision Making provides a route map to behavioural change.
Explore the Principles in more detail
The Inspiration section of our Knowledgebase explores the Principles and the thinking behind them in more detail. This course explores each of the Principles in more detail.
Start your business's purpose journey
To facilitate the practical application of Blueprint – how do I use it? – we have developed an illustrative journey that can help companies understand what might be involved.