May is Mental Health Awareness month, and friends of Cactus know it’s an issue that’s been near and dear to us for well over a decade now. We launched a video series called Frame of Mind, and each week during May we release new videos focused on important topics around mental health and well being. For this year’s Frame of Mind series, we decided to turn the lens to brands that have a particular focus on mental health, either as a brand purpose/cause or more core to their business. This month, Frame of Mind features thought leaders at brands dedicated to mental health in conversation with Cactus Founder & CEO, Joe Conrad. They share their brand vision, trends they are seeing in mental health, how they are fighting stigma, and best practices for how other brands can keep mental health central to their mission. Visit us every week this month at for a new interview with another industry leader.