ipl

Dec 10, 2024

Cricket’s monopoly: Why other sports are left on the bench

Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.

Dec 03, 2024

IPL advertising at a crossroads: Cost versus creativity

Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that digital innovation offers new marketing opportunities.

May 22, 2024

Tata Neu shines in IPL 2024 with humorous 'Rukna kyu' campaign

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

May 15, 2024

Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports

The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.

Apr 29, 2024

Why Connected TV will be a disruptive force in the Indian digital media space

As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.

Apr 22, 2024

IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

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