Salesforce: Latest news and insights

Salesforce is a vendor of cloud-based software and applications for sales, customer service, marketing automation, ecommerce, analytics, and application development. Based in San Francisco, Calif., its services include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform. Its subsidiaries include Tableau Software, Slack Technologies, and MuleSoft, among others.

The company is increasingly focused on blending generative AI with all of its offerings and providing customers with the tools they need to create their own business-focused AI agents. Salesforce has a market cap of $252.86 billion, making it the world’s 46th most valuable company by market cap.

Here is the lates Salesforce news and analysis:

Dreamforce 2024: Latest news and insights

September 17, 2024: Dreamforce 2024 boasts more than 1,200 keynotes, sessions and workshops. While this year’s Dreamforce will encompass a wide spectrum of topics, expect Salesforce to showcase Agentforce next week at Dreamforce.

Salesforce unveils Agentforce to help create autonomous AI bots

September 12, 2024: The CRM giant’s new low-code suite enables enterprises to build AI agents that can reason for themselves when completing sales, service, marketing, and commerce tasks.

Salesforce to acquire data protection specialist Own Company for $1.9 billion

September 6, 2024: The CRM company said Own’s data protection and data management solutions will help it enhance availability, security, and compliance of customer data across its platform.

Salesforce previews new XGen-Sales model, releases xLAM family of LLMs

September 6, 2024: The XGen-Sales model, which is based on the company’s open source APIGen and its family of large action models (LAM), will aid developers and enterprises in automating actions taken by AI agents, analysts say.

Salesforce mulls consumption pricing for AI agents

August 30, 2024: Investors expect AI agent productivity gains to reduce demand for Salesforce license seats. CEO Marc Benioff says a per-conversation pricing model is a likely solution.

Coforge and Salesforce launch new offering to accelerate net zero goals

August 27, 2024: Coforge ENZO is designed to streamline emissions data management by identifying, consolidating, and transforming raw data from various emission sources across business operations.

Salesforce unveils autonomous agents for sales teams

August 22, 2024: Salesforce today announced two autonomous agents geared to help sales teams scale their operations and hone their negotiation skills. Slated for general availability in October, Einstein Sales Development Rep (SDR) Agent and Einstein Sales Coach Agent will be available through Sales Cloud, with pricing yet to be announced.

Salesforce to acquire PoS startup PredictSpring to augment Commerce Cloud

August 2, 2024: Salesforce has signed a definitive agreement to acquire cloud-based point-of-sale (PoS) software vendor PredictSpring. The acquisition will augment Salesforce’s existing Customer 360 capabilities.

Einstein Studio 1: What it is and what to expect

July 31, 2024: Salesforce has released a set of low-code tools for creating, customizing, and embed AI models in your company’s Salesforce workflows. Here’s a first look at what can be achieved using it.

Why are Salesforce and Workday building an AI employee service agent together?

July 26, 2024: Salesforce and Workday are partnering to build a new AI-based employee service agent based on a common data foundation. The agent will be accessible via their respective software interfaces.

Salesforce debuts gen AI benchmark for CRM

June 18, 2024: The software company’s new gen AI benchmark for CRM aims to help businesses make more informed decisions when choosing large language models (LLMs) for use with business applications.

Salesforce updates Sales and Service Cloud with new capabilities

June 6, 2024: The CRM software vendor has added new capabilities to its Sales Cloud and Service Cloud with updates to its Einstein AI and Data Cloud offerings, including additional generative AI support.

IDC Research: Salesforce 1QFY25: Building a Data Foundation to Connect with Customers

June 5, 2024: Salesforce reported solid growth including $9.13 billion in revenue or 11% year-over-year growth. The company has a good start to its 2025 fiscal year, but the market continues to shift in significant ways, and Salesforce is not immune to those changes.

IDC Research: Salesforce Connections 2024: Making Every Customer Journey More Personalized and Profitable Through the Einstein 1 Platform

June 5, 2024: The Salesforce Connections 2024 event showcased the company’s efforts to revolutionize customer journeys through its innovative artificial (AI)-driven platform, Einstein 1. Salesforce’s strategic evolution at Connections 2024 marks a significant step forward in charting the future of personalized and efficient AI-driven customer journeys.

Salesforce launches Einstein Copilot for general availability

April 25, 2024: Salesforce has announced the general availability of its conversational AI assistant along with a library of pre-programmed ‘Actions’ to help sellers benefit from conversational AI in Sales Cloud.

Salesforce debuts Zero Copy Partner Network to streamline data integration

April 25, 2024: Salesforce has unveiled a new global ecosystem of technology and solution providers geared to helping its customers leverage third-party data via secure, bidirectional zero-copy integrations with Salesforce Data Cloud.

Salesforce-Informatica acquisition talks falls through: Report

April 22, 2024: Salesforce’s negotiations to acquire enterprise data management software provider Informatica have fallen through as both couldn’t agree on the terms of the deal. The disagreement about the terms of the deal is more likely to be around the price of each share of Informatica.

Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

April 17, 2024: Salesforce is seeking to acquire enterprise data management vendor Informatica, in a move that could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce.

Salesforce adds Contact Center updates to Service Cloud

March 26, 2024: Salesforce has announced new Contact Center updates to its Service Cloud, including features such as conversation mining and generative AI-driven survey summarization.

Salesforce bids to become AI’s copilot building platform of choice

March 7, 2024: Salesforce has entered the race to offer the preeminent platform for building generative AI copilots with Einstein 1 Studio, a new set of low-code/no-code AI tools for accelerating the development of gen AI applications. Analysts say the platform has all the tools to become the platform for building out and deploying gen AI assistants.

Salesforce rebrands its low-code platform to Einstein 1 Studio

March 6, 2024: Salesforce has rebranded its low-code platform to Einstein 1 Studio and bundled it with the company’s Data Cloud offering. The platform has added a new feature, Prompt Builder, which allows developers to create reusable LLM prompts without the need for writing code.

Salesforce’s Einstein 1 platform to get new prompt-engineering features

February 9, 2024: Salesforce is working on adding two new prompt engineering features to its Einstein 1 platform to speed up the development of generative AI applications in the enterprise. The features include a testing center and the provision of prompt engineering suggestions.