“We were commissioned to design two new product lines for the Tokyo-based Shu Uemura brand (known for its cosmetics and skincare products), comprising the brand’s first haircare products,” creative director Robert Bergman said. “We created the Shu Uemura lines to be as close to ne art as a consumer product can be, from the seamless way the typography wraps around the bottles, to the morphing, reflecting and refracting of the typography as the translucent bottles are turned.”
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