4-page booklet printing

What is a 4-page booklet?

The 4-page booklet is a communication tool composed of 4 pages.

This advertising booklet compact booklet allows you to deploy your commercial strategy, to inform your customers or your collaborators, to spread information on the characteristics of your products, in an economic and effective way. Entirely customizable, the 4-page booklet carries your identity and your brand image.

Its lightness makes it a formidable ally for any marketing campaign by mail. But the 4-page booklet is just as suitable for distribution in the street or at trade shows , for example.

How to design your 4-page booklet?

First, you need to determine the content of your 4-page booklet based on your marketing objective, the target population you want to reach and the budget you have.

Make a list of the essential information that your 4-page booklet should contain : complete contact information for your company, information on distance selling, opening hours of your store, dates of events that you organize, etc.

Write the texts you want to include in your 4-page booklet, choose some illustrations (with a resolution of 300 dpi), check that the colorimetry is in CMYK and not in RGB.

You must then take care of the layout of your 4-page booklet:

• It should allow your readers to immediately grasp the content of your 4-page booklet. To do this, don't hesitate to put the main ideas or key words in bold or in color.
• The layout of your 4-page booklet must be rhythmic. Bullets and symbols are effective ways to organize your content and guide the reader. Preferably choose symbols that evoke your sector of activity.
• The layout of your 4-page booklet should be light. To keep your reader's attention, you need to break up your content with line breaks and the use of margins and borders. You can also break the reading rhythm by highlighting important information in a box.
• The editorial content of your 4-page booklet should be complemented by beautiful illustrations. A nice picture, a graph, an explanatory diagram is often at least as effective as a detailed text.

Finally, choose the printing options for your 4-page booklet:

• Choose your format and size: A3 booklet, A4 booklet, A5 booklet, A6 booklet, square booklet or custom-made. Your professional printer will be able to advise you according to the use of your 4-page booklet
• Choose a classic and efficient portrait orientation, or a more modern and original landscape orientation.
• Choose the paper weight, i.e. its thickness, as well as its finish: "uncoated", "matt coated" or "gloss coated". The latter finish will give your 4-page booklet the look of an 8-page magazine and will highlight the visuals that compose it, while the uncoated finish will allow readers to annotate the 4-page booklet.