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Hold up! Black Friday is coming for 2024 – Here are the best deals to expect
Here’s how we’re preppin’ for this year’s mega sale period
Okay, don’t shoot the messenger, we’re all for living in the moment, but we thought we’d give you a heads up that Black Friday is right around the corner. And with the new autumn/winter styles already hitting the high street, we’re getting very excited for the cosy szn.
If you aren’t already associating November as the month you can grab mega discounts on your favourite fashion, beauty, sex toy and home brands, what have you playing at? Seriously, Black Friday has been around for a couple of years now, so it’s time to up the ante, folks.
To get yourself prepped for the kinda overwhelming sales period, we’ve dropped all the answers to your burning Black Friday questions below. So, simply keep scrollin’ to find out EYTNK. The countdown begins now, ppl.
LIVE Black Friday deals
- LookFantastic: Save up to 50% off in the brand's Black Friday warm up event. We're talking: Olaplex, Sol de Janeiro and YSL.
- GHD: Babe, GHD's Black Friday sale is here with up to 25% off its most coveted stylers.
- The Ordinary: 'Slowvember' is back with 23% off site-wide until the 29th November where the site shuts down for the day.
- Hey Harper: This is one of the biggest Black Friday deals around – 40% off site-wide on Hey Harper.
When is Black Friday 2024?
It’s officially our favourite weekend of the year, Black Friday usually lands on the last Friday of November. Which means for 2024, BF is on November 29. Add it to your calendars and diaries now, guys!
Recently, there’s been just as much buzz for the week leading up to Black Friday itself – with early deals dropping from as early as Nov 1st. And don’t forget about the whole Black Friday weekend. Yep, the sales usually continue (and sometimes get even better) across the Saturday and Sunday, before more discounts drop to celebrate Cyber Monday on December 2.
What is Black Friday?
If you’ve been hiding under a rock, let us fill you in with exactly just what Black Friday is. The mega sale first became a thang back in ‘30s America with the iconic department store Macy’s making the most of the Thanksgiving period and dropping a hella amaze sale.
The term ‘Black Friday’ wasn’t officially coined until a couple decades later, in the capitalist boom of the ‘80s, when all the major brands wanted to cash in on the pre-holiday shopping rush.
Fast forward to 2024, and BF is very much part of our annual calendars and marks the countdown to Christmas. Just a heads up, any in-store deals are bound to be manic AF, which is why we prefer to do all our Black Friday shopping from the comfort of our homes (read: beds).
How to find the best Black Friday deals?
Obvs on the Cosmopolitan UK site, silly! But seriously, we’re not joking when we say we’ve got you covered. Not only will we be dropping the hot tea on when each of our fave clothing, jewellery, beauty and lingerie brands will be launching their Black Friday sales, we’ll also be sharing our personal wishlists of the items we will *actually* be shopping while the discounts apply. Plus, any extra cheeky codes you can apply to get an even better deal on the day/weekend. You’re so welcome, hun.
What brands take part in Black Friday?
NGL, now that Black Friday is such a BIG deal, you’ll be hard pressed to find a brand that doesn’t take advantage of the sale period and reward its customers with some pretty percentage discounts. We’ll be bookmarking ghd and Sephora for shweet beauty deals, and, of course, continuously refreshing the SKIMS and Monica Vinader page to see the exact moment the sales drop. Amazon has also dropped the deets of its Black Friday sale, starting on Thursday 21st November, meaning you have a week to score some epic deals across tech, homes, beauty and home.
When do the early Black Friday sales start?
Now, there’s good reason we’re getting you all excited about Black Friday before the actual sale (sorry, not sorry), and that’s because every year the deals tend to land earlier than the one before. Right now, you can expect to see many sales already live so load up your shopping basket and make the most of some month-long sales.
When does Black Friday end?
Although Black Friday itself is only one day (that’s November 29, if you’ve already forgotten), the deals usually last a lot longer, and even start before. But you can expect to keep shopping Black Friday sale items across the weekend and we advise also looking out for some more discounts dropping for Cyber Monday, December 2.
Lots of deals will keep rollin’ on into Xmas sale szn, but we also say if there’s something you reaaaaally want, you’ll wanna bag it and hit the check out quickly, to avoid disappointment. You have been warned, gang.
Amazon is the best place to snag some unreal bargains over Black Friday and, boy, do we have some great news for you. Its discounts will start a week before the BF weekend, starting on Thursday the 21st November 2024.
As for what's on our list? Well it's a long one. There are certain things you don't want to spend £280 on, like a toothbrush. Which is why we wait until Black Friday to score this high-tech model with 68% off, taking the price down to £89.99. Now that seems a little more palatable, right?
If your straighteners are looking a little worse for wear, Black Friday is the time to upgrade with a shiny new pair of ghds. It goes without saying that ghd is the crème de la crème in the styling world, but it also has the price tags to prove it. Luckily, its Black Friday sale is live with up to 25% off now, so you can score its high-tech Platinum+ Styler for £189.00.
You probably know Hey Harper – the waterproof and tarnish-free jewellery brand that's ideal for those who forget to take off their jewels before the shower (hey, hi!). If you've ever wanted to try the brand, Black Friday is your chance, as last year the brand offered 40% off site-wide. Add to your diary, peeps.
As soon as Black Friday hits, we're heading straight to Skims. Not only is BF the time to stock up on shapewear and bras, but we've also spotted this adorbs cami set in its new holiday collection.
The lace design is subtly sexy and comes in many colours, while the stretchy, cotton material is cosy too. Be prepared for up to 50% off... hopefully!
If you've wanted to splurge on the Apple AirPods Max but don't fancy dropping £500 (same) here's a more affordable option that still looks super cute.
The Sony WH-1000XM5 offer noise cancellation, high-resolution audio and they're so comfortable to wear – perfect for morning works and gym seshes.
Guys, Black Friday has already landed at GHD and there's so much we're adding to our wish list, from the original straightener to its hard-working collection of styling products. But, if we're coveting one thing, it's the Duet Bl0wdry – the brand's first wet-to-styled hot brush which also comes with £100 off right now. The handy tool takes your lengths from damp to fully styled (think: bouncy blow-out) after just a few passes. Dreamy.
When you're balancing a full-time job, a social life and a pile of laundry that won't go down, it's challenging to get your daily steps in too. Well, we're gonna put you onto this... an under-desk treadmill. Yep, that's a thing.
It easily slots underneath your desk so you can walk and run while you send your emails. The motor is quiet too, so it won't cause distractions.
Cult Beauty's Black Friday offerings are always 🤌. There are so many brands to shop, from NARS to Olaplex, but this BF we're heading to Sol de Janeiro.
The Bum Bum Jet Set contains mini versions of the Bum Bum Cream, 4 Play Shower Cream and Perfume Mist. It makes the perfect stocking filler but we don't blame you if you wanna keep it for yourself.
There's so much we love on A&F right now, including this trendy leopard cardie. Pair it with black jeans for a casual look or dress it up with a mini dress and knee-high boots – and ofc, loads of jewellery. We're still waiting to see what the brand's Black Friday deals are but, like previous years, we know they'll be worth the wait.
It's official, the clocks have gone back which makes waking up that much harder. This is where a SAD lamp comes in...
The Lumie Sunrise clock turns on 30 mins before your alarm, waking you up in a gentle way, and it features five natural sounds to welcome your morning, which is far nicer than the siren sound from your iPhone.
Black Friday is the best time to buy fashion trainers as, let's be real, these styles aren't exactly affordable. A current obsession are the Adidas Campus 00s, basically a chunkier version of the Sambas. They're super versatile, available in a variety of colours and will see you through all seasons, too.
Refy is on everyone's Xmas wish list, so use Black Friday to shop for a friend or try something for yourself. In previous years, the brand has offered a blanket discount, so we can only hope for the same in 2024. Until then, we're adding this Lip Taster Collection into our basket – it contains three Refy lip icons to create a plump and pigmented pout.
If you don't already have a digi cam, Black Friday is the time to jump on the hype. Sony's compact digi is a reasonable price (and it already has 11% off). It's perfect for capturing good quality content without getting sucked into scrolling on your phone.
Rosie Davenport is an Ecommerce Writer at Cosmopolitan UK and Red Online, covering fashion, beauty and travel reviews, as well as major sales events such as Black Friday and Amazon Prime Day. Rosie has reviewed everything from Reformation dresses to the latest massage guns and knows the new brands to bookmark as well as the latest trends to follow. Before this role, Rosie was a Fashion Ecommerce Writer on publications including ELLE, Harper’s Bazaar and Good Housekeeping for nearly two years, and gained a MA from Central Saint Martins in Fashion Journalism in 2021, focussing on the rise (and rise) of fashion podcasting. Rosie has also worked at The Times, been a sub editor at The Mail on Sunday’s weekly YOU magazine and produced in-depth retail reports for the trend forecasting agency WGSN. Her career highlight? Previewing Prada’s AW21 menswear show in the depths of lockdown and interviewing Miuccia Prada and Raf Simons from her bedroom. Outside of work, Rosie can be found rummaging through vintage shops or getting lost in one of London’s iconic department stores. You can follow Rosie on Instagram @rosie.davenport
Clare Stephenson is a Beauty Ecommerce Writer for Cosmopolitan, Women’s Health, Red and Good Housekeeping, covering all things makeup, skincare and hair care, as well as deals events including Black Friday and Amazon Prime Day.
Clare has been an ecommerce writer since 2022, writing matter-of-fact reviews such as deep dives into skin concerns and shopping pages filled with her favourite products for every budget and need.
Before working at Hearst UK, she received a BA degree in Multimedia Journalism at Bournemouth University, focusing her studies on the world of magazines and editorial. From there, she worked as an editorial assistant at Voir Fashion Magazine, covering events like Fashion Week and interviewing reputable brand founders, including Rea Ann Silva creator of Beautyblender.
When she’s not testing the latest and greatest products, you can find Clare sifting through vintage clothing stores in the city or horseback riding in the countryside.
Follow Clare on Instagram @clarefrancesstephenson.
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