Focus Group Tool

You can launch a focus group at any time in your project - although it’s a good idea to wait until near the end of the project so you'll have received most of your design entries.

Presentations are designed for you to share designs privately with your clients on a white label mini-site. There is no public link to a presentation and each person will be required to have a login and password in order to see your presentation mini-site.

Focus groups, on the other hand, are designed to let you invite many people to vote on their favorite designs from your project. You can include people you know, and even people you don't know personally (such as Twitter followers or customers), to help you pick a design in your project. The focus group link will be private but you can always share it publicly and people won't need to log-in to participate.

Yes! All design projects come with unlimited focus groups.

If you plan to hold multiple focus groups, make sure you give them unique names so that you can easily identify the right one!

Depending on the project type, it’s possible to receive up to 200 entries in a project. This could overwhelm even the most dedicated people. It’s best to showcase only the very best designs.

We recommend that you curate only the top entries to share - you may even want to present fewer than 12 designs. This will help to prevent decision paralysis.

You have to add at least one participant email or you won't be able to launch your focus group. (But, once it’s been launched you can simply copy and share your focus group link via social media. So, no need to add all invitee’s emails if you'd rather share via social media or an email blast to your clients or colleagues.) And, you can invite an unlimited number of participants.

We recommend sharing your custom link via text, email or social media. People love to give feedback.

Many of our clients like to get their customers involved in the decision making process. This allows them to feel a special connection to your brand; as well as provide feedback from the group using your products or services.

You can also ask colleagues or friends that understand your business. Use your LinkedIn or professional contacts to identify appropriate participants.