Hilco is expanding on its licensing agreement with Kraft Foods for KOOL-AID branded candy. Hilco has become KOOL-AID brand’s first entry into the novelty candy market, and the license continues to grow. In addition to working with Kraft Foods on KOOL-AID themed items for Christmas 2020, Hilco is introducing KOOL-AID branded popping candy bags with triangular pouches inside. Popular KOOL-AID product flavors include Tropical Punch, Grape and Cherry.
Hilco
(502) 785-3087
www.HilcoUSA.com
