Cadbury’s stripped of prestigious royal accolade for first time in 170 years
Cadbury's has been stripped of a prestigious title for the first time in 170 years. The chocolate giant is missing from the 400 companies awarded with the King's Royal warrant this year
After 170 years, Cadbury's has been stripped of a coveted accolade, along with 100 other iconic brands.
The chocolate behemoth is notably absent from the list of 400 companies awarded the King's Royal warrant this year - a distinguished mark of recognition. According to the Mail on Sunday, all companies denied the honour were notified via letter. This includes Unilever, the maker of Marmite, Britain's most polarising spread.
The news comes as Brits are calling for a recently axed chocolate bar to make a comeback. It also follows a Cadbury festive favourite being removed from shelves, which has left confectionery fans fuming.
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Cadbury's first received the title - intended to acknowledge the provision of goods or services to the Royal household - from Queen Victoria in 1854.
The chocolate-loving Queen Elizabeth II, known for her fondness for Cadbury's Bourneville, ensured the beloved confectionery firm retained the award throughout her reign from 1955 to 2022.
However, it's speculated that health-conscious Charles may not be as smitten with the nation's favourite chocolate brand.
Julian Payne, former communications secretary to the King, previously shared insights into the King's healthy regimen with the Times. This includes a five-step workout plan and a nutritious diet.
He revealed: "He generally consumes extremely healthy, organic food and doesn't drink much alcohol."
Cadbury's has been left with a bitter taste after being stripped of its prestigious Royal Warrant by King Charles III. The chocolate giant is one of 100 companies to be removed from the list, which can occur if a company fails to retain the award, decides not to reapply, or has a pending application.
Health and beauty retailer Boots is one such company with a pending application.
However, other confectionery companies have made the cut, including Nestle, Bendicks of Mayfair, and Prestat, one of London's oldest chocolate shops.
A spokesperson for Mondelez International, Cadbury's parent company, told The Sun : "Cadbury is a much-loved brand that has been a part of British life for generations, and remains the nation's favourite chocolate.
"Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."