Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.
As anyone who has ever gone platinum blonde knows, it takes over your life. That previous, non-existent hair care routine that consisted of, oh, whatever shampoo was on sale? Yeah. That's long gone. Your world revolves around routine touch-ups, deep conditioning on the weekly, and, most importantly, only washing your hair when your skin starts to crawl. So when you do finally cave, the key is reaching for a purple shampoo intended for silvery hair. As a platinum convert myself, I've sampled more than my share of the brass-fighting formulas. Ahead, my top five shampoos for Khaleesi-level platinum hair.
The first thing to look at when choosing a silver shampoo is its color: The darker the purple, the better. Stockholm-based Sachajuan is a deep violet, making for a strong formula to tone and neutralize orangey tones. But the main reason this is my top-billing is because unlike most purple shampoos, it doesn't dry my hair out. At all. Plus, who knows blondes better than Scandinavians?
Sachajuan Silver Shampoo, $31; sephora.com
This is a purple shampoo, conditioner, and treatment triple threat. In other words, don't sleep on this product and try it ASAP. Christophe Robin combined the color-protecting power of his cult-favorite cleansing mask with this anti-brass formula. If platinum magic exists, it's in this tub.
Christophe Robin Shade Variation Care, $53; net-a-porter.com
For those who love a steal, Matrix's giant, one-liter bottle is here for you. It feels surprisingly rich and doesn't have that spunky, medicinal scent I've encounter with other purple formulas.
Matrix Total Results So Silver Shampoo, $26; amazon.com
Oribe's Silverati is the Rolls-Foyce of silver shampoos. Like all Oribe products, it's super luxurious and smells like heaven a.k.a. a really posh salon. Because it's intended for those with a true silver color (think anime level), it's not deep purple in color but a shimmery metallic gray. That means it's also great for brightening up naturally gray hair.
Oribe Silverati Shampoo, $46; nordstrom.com
Guilty as charged: The initial reason I reached for this product is because of its sleek design. No more shaking a squished, upside-down bottle to tap out every last drop—this square wonder is designed like mf boxed wine. Beyond its clever shape, I was left with bright, non-dull color after just about ten minutes.
Kevin.Murphy Blonde Angel Wash, $35; amazon.com
Watch Next
How Jenna Perry Became It Girls’ Go-to Colorist
All the Secrets Behind Zendaya’s Golden Globes Bob
17 Best Shampoos and Conditioners Under $40
The 9 Best Rosemary Oil Products for Your Hair
