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  • Fast Company

    The modern marketer’s guide to search behavior

    Nov 18, 2019 2 minutes
    By Justin De Graaf, Global Head of Ads Research and Insights at Google

    cting on consumer intent is one of the keys to unlocking growth. The things people search, sites they visit, and videos they watch are not only expressing intent, they’re reshaping the traditional marketing funnel. Marketers can sift through all the signals left

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