The renaissance OF SCENT

What happens when I smell my Cacharel Anais Anais? I remember the scent of my mother when I was home for the university holidays. A whole nostalgic picture of our house, the kitchen, the family around the dining-room table, and the lush garden and large lawn opens up in front of me, more than 40 years later.

Suddenly it doesn’t sound so soppy to say, ‘Take time to smell the roses’. Your emotional and physical wellbeing depends on it, according to science. In short, smells are the most powerful trigger of emotions and memories. And it now seems they are also vital for health and wellness.

There’s now a better understanding of how our sense of smell impacts our well-being and how important it is not to underestimate its value, write Cassandra Cavanah and Beth McGroarty in an article, ‘MediScent: Fragrance gets a Wellness Makeover’, in the annual Global Wellness Trends report that will be presented at a summit in Hong Kong this October.

Millennials want everything, and everyone has to be able to multitask, and when it comes to perfume, it must do more than just make us smell good. For this conference, this is one of the most important wellness trends identified for 2019.

If you have to choose one of your senses