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    Five things that will shape social media in 2018

    Feb 11, 2018 4 minutes

    For the third consecutive year, I’ve been honoured with the task of predicting what’s to come in the fabulous world of social and digital. For the last two years my predictions have been pretty accurate, so here’s hoping this time around will be the same.

    If I had to summarise what’s to come in 2018, I would say technology is definitely ramping up in the social and digital landscape. Artificial Intelligence (AI) is not something of the future any more – it is very current and companies need to start embracing it to deliver more personalised experiences to their customers. Search will enjoy a renaissance with voice and facial recognition providing new ways to communicate online. Enough spoilers, here are my five top

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