The Camera Doesn’t Blink

Everyone you know should know about your home-based business. That’s a tall order. Between running a business, managing a team and keeping customers happy, how do you spread the word about your brand? Talk with the media.

As a business owner, you are your own best public relations person. You are an expert in your field. It is your obligation to talk with the media. It is your opportunity. If you don’t talk, someone else will.

With that said—and, no surprise—it’s not as simple as calling The Wall Street Journal and landing a feature article. A well-executed PR program requires many steps and, thus, a great deal of time and attention.

Mastering the on-camera media interview:

A primary key to earning coverage is mastering the