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THE FUTURE OF MARKETING
What keeps you up at night?
“Is our brand strength eroding right in front of my eyes….”
As a marketer, it is humbling to be responsible for one of New Zealand’s most trusted and iconic brands. The challenge is both New Zealand consumers and the car industry are evolving rapidly so it is becoming harder to keep pace and stay meaningful as a brand in modern New Zealand.
Marketing for awareness seems to be a far more simple recipe than marketing for brand love so where do we best deliver our brand messages or reach out to both consumers and loyal customers in a way that is genuine and authentic?
The latest craze is to capture as much data as possible to assist in answering some of these questions and to help decision making, but we are quickly learning that data
