FROM THE OTHERSIDE

Having spent most of my earlier career agency side I jumped at the opportunity to be marketing director at Lewis Road Creamery, one of New Zealand’s most loved brands.

Who wouldn’t relish the opportunity to step in to the shoes of a client and try them on for size? And in doing so on a true challenger brand that is passionately adored by Kiwis and its loyal dairy-loving ‘Roadie’ fans.

Today, having come full circle back to agency land in my role as head of client service at Special Group, I have a renewed passion and perspective on the value of creativity and how agencies and brand owners work together. I thought I’d share a handful of my