Fast Company

Credit Crunch

On Privacy.com, shrouding your online shopping habits sounds easy: Enter your debit or bank account information, and the website generates a virtual debit card. This so-called burner card acts as a buyer by proxy, keeping your name and billing address out of view. Simply type its number, expiration date, and CVV code into any e-commerce site, hit purchase, and Privacy takes over. The service charges your actual card, adds those funds to the burner one, and uses the new card to do the actual shopping.

The promise is appealing. The card can be configured so that retailers can’t tack on any additional charges, such as an automatic subscription fee. If the retailer’s site gets hacked, you just ditch the burner and move on. And if anyone involved in the transaction tries to sell your data, the only

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