THE LATEST NEWS FROM NOVEMBER 2003
he pressure was on as the battle for Christmas sales began anew, and console manufacturers tweaked their hardware offerings accordingly. Sony brought the official price of the PS2 down from £169.99 to £139.99, bringing it considerably closer to the price of the Xbox, which Microsoft had cut to £129.99 six months prior. Sony also launched a silver edition of the PS2 for £149.99. Nintendo, already struggling to compete, realised that price parity would do it no good and swiftly cut the GameCube to £79.99. This earned the goodwill of Argos, which decided to carry the console again after clearing its own inventory of the console at the same price earlier in the year. The only problem for Nintendo was that the decision came too late for the console to be included in the catalogue, potentially hurting consumer awareness of the console and its new price.
